Policy topics
Browse by category or search to find topic pages with current guidance and recent updates for any product or rule area.
What you can say, show, and claim — plus creator and affiliate conduct rules
Requirements around affiliate promotions, branded content, sponsorship disclosures, endorsements, and paid partnership language.
Rules related to sale claims, discount framing, savings comparisons, price anchoring, and promotional language used in listings or creative.
Products that are banned or prohibited from sale on TikTok Shop, including firearms, weapons, controlled substances, dangerous goods, and counterfeit items.
Rules around trademark infringement, copyright violations, counterfeit products, brand impersonation, and IP-related listing takedowns.
Rules governing TikTok Shop LIVE sessions: content quality standards, prohibited conduct, giveaway rules, strike thresholds, and suspension criteria for live sellers.
Rules for TikTok Shop creators including content standards, LIVE selling requirements, creator eligibility, community guidelines, and monetization rules.
Products with elevated compliance requirements, age-gating, or federal oversight
Rules and guidance related to vitamins, dietary supplements, ingestible wellness products, and the claims used to sell them.
Rules around disease claims, structure/function claims, and health benefit language that crosses into drug or medical territory.
Rules for over-the-counter medications, medical devices, medical supplies, and health products regulated by the FDA.
Rules for selling CBD, hemp, and cannabidiol products including platform restrictions, THC limits, and regulatory compliance requirements.
Rules for selling alcoholic beverages including age verification, alcohol licensing, TTB regulations, and platform restrictions on alcohol sales.
Rules for selling baby products, infant items, and maternity goods including CPSIA safety standards, choking hazard warnings, and crib safety requirements.
Rules for selling sexual wellness and intimate health products including platform restrictions, listing standards, and regulatory requirements.
Rules for selling food products including FDA food safety, nutrition labeling (NLEA), allergen disclosure, and shelf-stability requirements.
Rules specific to feminine hygiene products, menstrual products, and intimate care items.
Account health, enforcement, listing requirements, and operational rules
Rules and processes around policy violations, enforcement actions, account health, penalty points, listing removals, and the appeals process.
Rules tied to order handling, shipping, returns, refunds, delivery promises, logistics obligations, and other seller operational requirements.
Rules governing product listing quality, title accuracy, image standards, description accuracy, and category attribution on TikTok Shop.
Rules for selling pre-owned, second-hand, refurbished, and vintage goods including authentication requirements, condition grading, and IP restrictions.
Rules for selling collectibles, trading cards, sports memorabilia, cultural items, and limited-edition goods including authenticity and IP requirements.
Rules for selling digital goods, e-gift cards, software licenses, in-game currency, and other virtual products.
Apparel, beauty, personal care, and everyday consumer product categories
Changes that affect skincare, cosmetics, or beauty-related promises such as anti-aging, acne, brightening, and product performance claims.
Rules for listing beauty and personal care products including cosmetics labeling, FDA cosmetics regulations, haircare, bath & body, fragrance, and personal care appliances.
Policy intelligence tied to apparel listings, garments, fit and sizing language, product presentation, and fashion-related merchandising rules.
Rules for selling bags, luggage, eyewear, hair extensions, wigs, and other fashion accessories including IP, authenticity, and labeling requirements.
Rules for selling jewelry and precious metals including FTC jewelry guides, karat/carat disclosures, gemstone authenticity, and hallmarking requirements.
Rules for selling pet food, pet health products, pet supplements, and other pet supplies including labeling and regulatory requirements.
Rules for selling toys, games, hobby products, and children's recreational items including CPSC toy safety standards, age grading, and warning labels.
Rules for selling sports equipment, fitness gear, camping supplies, and outdoor recreation products.
Rules for selling books, magazines, audio, video, music, and other media products including copyright, IP, and content restrictions.
Rules for selling home supplies, home decor, furniture, textiles, bedding, and general household goods.
Technical compliance, safety standards, and certifications for hard goods
Rules for selling electronic products including FCC authorization, battery safety, RF/wireless devices, and electrical product certifications.
Rules for listing and selling kitchen appliances, home appliances, and large electrical household goods.
Rules for selling power tools, hand tools, and hardware including safety certifications, UL listings, and listing accuracy requirements.
Rules for selling home improvement products including construction materials, plumbing, electrical supplies, paint, and adhesives.
Rules for selling automotive accessories, car parts, and motorcycle accessories including DOT standards, emissions compliance, and listing accuracy.