Pricing & Savings Language
High riskRules related to sale claims, discount framing, savings comparisons, price anchoring, and promotional language used in listings or creative.
Best-price, compare-at, or exaggerated savings languageUrgency framing that overstates the offerPromotional wording that could mislead shoppers about price value
What this covers
TikTok Shop prohibits artificial price anchoring — you can't show a crossed-out 'original price' that was never your real selling price. Flash sale, best price, and compare-at claims all require accurate reference prices to back them up. The most common enforcement action here is listings that inflate the compare-at price to make the discount look larger than it is.
Start with the current guidance below, then use recent updates for context on what shifted.