Creator Content
Rules for TikTok Shop creators including content standards, LIVE selling requirements, creator eligibility, community guidelines, and monetization rules.
What this covers
Creator monetization on TikTok Shop depends on maintaining compliance with community guidelines in both regular video content and LIVE sessions — a community guideline violation can suspend your monetization access independently of your seller account. LIVE selling requires separate eligibility approval beyond a standard account, and conduct violations during LIVE (prohibited demonstrations, unapproved products, purchase-required giveaways) can end your LIVE access without affecting your ability to post regular videos. Paid promotions in any format require affiliate disclosure regardless of whether TikTok's built-in disclosure tool is enabled.
Start with the current guidance below, then use recent updates for context on what shifted.