Topics/Seller Operations & Platform

Virtual & Digital Products

Rules for selling digital goods, e-gift cards, software licenses, in-game currency, and other virtual products.

Digital goods are generally non-returnable — must be disclosed in listingsGift cards and vouchers have specific balance/expiry disclosure requirementsIn-game currency and virtual items may have additional platform restrictions

What this covers

Digital products and e-gift cards listed on TikTok Shop must clearly disclose non-returnable status in the listing — failure to do so triggers buyer protection disputes that TikTok Shop typically resolves in the buyer's favor. Gift cards and vouchers must accurately disclose balance amounts, expiration terms, and any usage restrictions; undisclosed restrictions are a consumer deception violation. Software and digital downloads must be legitimately licensed — selling cracked, pirated, or unauthorized digital content is treated as IP infringement, not a listing quality issue.

Start with the current guidance below, then use recent updates for context on what shifted.