Feminine Care
Rules specific to feminine hygiene products, menstrual products, and intimate care items.
What this covers
Menstrual products including tampons and menstrual cups are regulated as medical devices by the FDA — listing them without meeting device labeling requirements, including mandatory TSS (toxic shock syndrome) warnings, results in a non-compliant device violation. Intimate hygiene products that make health claims about vaginal pH, infection prevention, or microbiome support cross into drug claim territory and face removal under FDA guidelines. Products in this category get heightened content review; neutral, factual descriptions of what a product is — not what it treats — are the standard to apply.
Start with the current guidance below, then use recent updates for context on what shifted.