Rules around disease claims, structure/function claims, and health benefit language that crosses into drug or medical territory.
What this covers
The moment your listing, caption, or video implies a product can cure, treat, diagnose, or prevent a named condition — even by implication rather than explicit statement — it crosses into FDA drug territory and can result in immediate listing removal. Structure/function claims like "supports immune health" are allowed with proper disclaimers; phrases like "fights infection" or "treats high blood pressure" are not. TikTok Shop's content screening catches both direct claims and indirect framing, so review all product copy before listing.
Start with the current guidance below, then use recent updates for context on what shifted.