Product Listing Requirements
Rules governing product listing quality, title accuracy, image standards, description accuracy, and category attribution on TikTok Shop.
What this covers
TikTok Shop's listing quality standards are enforced algorithmically and manually — a main product image that includes text overlays, promotional messaging, or a non-white background can trigger automatic removal before a human reviewer even sees the listing. Product titles that keyword-stuff, use competitor brand names, or include promotional language ("best price," "limited time") violate listing standards even when the underlying product is compliant. Description accuracy is strictly enforced: fabricated specifications, false certifications, and unsubstantiated performance claims are all grounds for removal and potential account penalties.
Start with the current guidance below, then use recent updates for context on what shifted.