Current TikTok and TikTok Shop guidance — what can be sold, shown, or said.
Browse by decision area
These browse paths are organized around common seller, creator, and affiliate policy areas so you can enter the library from the decision you are making.
What can be sold, listed, and how products must be presented
Start here when the question is whether a product can be sold at all, what approvals it needs, or what makes it risky to list.
Use this lane for categories that may be banned, restricted, age-gated, or blocked from marketplace eligibility.
Category coverage
Dietary Supplements & Wellness
FDA health claims, Qualification Center docs, FTC substantiation, labeling rules — 140+ entries
Beauty & Skincare
MoCRA cosmetic registration, OTC sunscreen, FDA ingredient claims, before-and-after imagery rules
Disclosures & Affiliate Rules
FTC endorsement guides, branded content, paid partnership labeling, commercial disclosure setting
Seller Account & Enforcement
Account health score, violation points, creator/seller appeals, payout holds, enforcement actions — 300+ entries
Consumer Electronics
FCC Part 15, Electronic Products Requirements, lithium battery shipping, power banks, USB-C peripherals
Use this path for rules about titles, descriptions, disclosures, required listing details, and product-detail accuracy.
What can be said, shown, and claimed in videos, LIVE, and marketing
Focus here when the risk turns on whether a promise, performance claim, savings claim, or proof statement is supportable.
Review this area for medical, supplement, body-result, wellness, or symptom-related language that could trigger higher scrutiny.
Browse here for commerce-facing rules about video quality, LIVE selling behavior, demonstrations, and promotional content.
Start here when you need the current disclosure, sponsorship, paid partnership, or branded-content answer.
Promotional rules, eligibility, and disclosure requirements for creators
Use this lane for affiliate behavior, creator selling rules, promotional conduct, and creator-side monetization restrictions.
Review this area for creator eligibility, category-specific promotion limits, and conduct expectations tied to promotions.
Enforcement, scoring, appeals, fulfillment, and seller operations
Check here when the question is about account standing, violation points, enforcement actions, payout holds, or what puts a seller account at risk.
Start here for questions about creator health ratings, promotion performance scores, enforcement consequences, and what affects a creator's standing in TikTok Shop.
Use this path for order handling, returns, refunds, delivery promises, logistics rules, and seller-operational obligations.
Children's Products & Toys
CPSIA, ASTM F963-23, CPC requirements, choking-hazard warnings, baby and juvenile safety standards — 170+ entries
Food & Beverage
FDA shelf-stable food, nutrition labeling, food safety requirements, alcohol rules — 100+ entries
LIVE Selling
LIVE content rules, gifting and promotional conduct, creator eligibility, platform safety during streams
Home Improvement & Power Tools
Power tool certifications, Electronic Products and Dangerous Goods Requirements, electrical safety standards
Fashion Accessories & Jewelry
IP and counterfeit risk, FTC Jewelry Guides, material disclosure, eyewear FDA/ANSI compliance, listing rules
Pre-Owned & Refurbished
Pre-Owned Products Requirements, luxury authentication, recall screening, refurbished appliance carve-out
Seller Operations & Fulfillment
Shipping timelines, returns policy, order management, fraudulent order handling, on-time delivery requirements
Apparel & Clothing
Fiber content and care labeling, country of origin, tight-apparel imagery rules, IP lookalike risk
Pet Supplies
Pet food, ingestible treats, electrical pet supplies, Qualification Center routing — approaching full coverage
Automotive & Motorsports
Category exists but few dedicated entries — library falls back to general safety and listing requirements
Sports & Outdoor Equipment
General merchandise and Electronic Products rules apply; limited sport-specific policy entries
Coverage reflects the depth of matched library entries and grounding quality for typical search queries. Limited-coverage categories fall back to general policy knowledge or a guided handoff.