Recent Changes

Summary

TikTok Shop removed explicit SPS eligibility requirement (2.5 minimum) and Countdown Bidding Feature restrictions from the Auctions section. The policy now states only "Auctions" and "Breaks" headers with no qualifying conditions or prohibited activities listed under auctions.

Summary

TikTok removed six permitted marketing practices for collectibles (factual descriptions, randomization explanations, item checklists, pool quantity references, enthusiasm statements, and rarity/age discussion) and replaced them with stricter requirements: mandatory Certificate of Authenticity (COA) from approved third-party authenticators, clear product images, accurate condition documentation, Shop Performance Score (SPS) minimum of 2.5, and proof of authenticity plus condition clarity in listings. Permitted marketing guidance has been eliminated entirely in favor of compliance-focused documentation requirements.

Summary

TikTok Shop removed all "Listing and LIVE Display Requirements" for Surprise Sets in Collectibles category, which previously mandated: clear product titles, item quantity disclosure, category selection, dimension accuracy, use of official randomization tool, and full item display during LIVE. Policy now requires Certificate of Authenticity (COA) from approved third-party authenticators, clear product images, item condition documentation, and Shop Performance Score (SPS) ≥2.5 for eligible sellers offering collectible breaks.

Summary

TikTok Shop is transitioning collectibles product offerings from "Surprise Set" to "Card Break" format, with stricter fulfillment requirements: every customer must receive at least one product per break purchase, and products must match the break category. Purchase limits remain unchanged (8 items per day for new customers; 15-minute cooldown after 20+ items daily), but the product model and fulfillment obligations differ materially.

Summary

Three enforcement requirements for collectibles auctions—prohibition of external auctions, restriction on Countdown Bidding misuse, and the Shop Performance Score (SPS) ≥2.5 minimum—have been removed from the published policy. Replaced with page section marker "Breaks" and reference to "Trading Cards" category without corresponding requirements text.

Summary

TikTok Shop Creator Campaign Registration eligibility thresholds have been substantially lowered. Promotion Performance Score now requires 5+ delivered orders (down from 30), 5+ videos posted (down from 20), or 2+ livestreams hosted (down from 5).

Summary

CPSC product recall database content reordering and minor punctuation cleanup. Changes include: removal of glasses recall section, reorganization of recall entries (ATV/Hook-on chairs/Resistance bands sequence reordered), addition of new children's toys recall entry, and minor grammatical fixes (added comma before "posing" in resistance bands description, company name formatting standardization).

Summary

CPSC recall database expanded scope of a product safety recall instruction: the "New Instructions" section now includes a new recalled product (glasses with button cell batteries) with updated unit count (2,900 units, up from ~700 for the original ATV recall). The glasses recall specifies hazard type (battery ingestion risk to children), remediation steps (immediate discontinuation, battery disposal per local procedures), and return process (photo-documentation and email submission for refund via ABC Trading).

Summary

TikTok Shop now explicitly permits removal or limitation of Shop Tab visibility and promotional placement for product listings that fail to meet unspecified standards, even if the products themselves are permitted for sale. This introduces discretionary enforcement authority to suppress product visibility below the listing approval threshold.

Summary

TikTok Shop now explicitly requires sellers to provide full sizing information for fashion items (apparel, bras, shoes) and dimensional data (length, width, height, or volume) for non-fashion items in product listings. This represents a material tightening of the Product Sizing section with specific category-based mandates.

Summary

Policy clarifies that "Account Health Rating" is a metric measuring seller performance against seller policies and targets. The enforcement actions list (point deduction, listing removal, access revocation, refunds) remains unchanged. Minor textual improvements also clarify Shop Tab eligibility and promotional placement criteria.

Summary

Minor formatting and clarity updates to Product Variations definitions: removed trailing periods from anchor product and variations definitions, and changed example format from "e.g." with comma-separated list to "for example" with "or" conjunction in variation style attribute description.

Summary

Policy clarification that expands "GTIN" abbreviation to full term "Global Trade Item Number (GTIN)" in bundle and multipack requirements. No substantive rule change—existing permissibility of manufacturer-created bundles and multipacks with unique GTINs remains unchanged.

Summary

Policy text clarified and reformatted for readability. Core requirements remain unchanged: sellers upload up to 9 square images with one mandatory main image showing front physical view; additional images must show front, back, sides, and details; all images must have white background, no text/watermarks, minimum 600×600px, color only, and accurately represent what customers receive. Video limit remains 1 per listing, max 5MB.

Summary

Product title requirements now mandate explicit inclusion of brand (with authorization) and product type as required elements, elevating these from implied to mandatory. The policy codifies three mandatory title components: brand, product type, and essential identification information. Formatting and multi-pack rules remain substantively unchanged.

Summary

TikTok removed five explicit listing content restrictions from the Product Listing Policy section on California Proposition 65 warnings. The deleted rules prohibited: all-caps text, character/number substitution for letters, subjective marketing claims ("Best Seller"), promotional language, and misleading product claims. These rules remain in the broader policy context but are no longer explicitly listed in this section.

Summary

TikTok Shop Product Listing Policy has been comprehensively updated with stricter language on child safety, platform manipulation, pricing deviations, political advertising, and comparative claims. Key changes include: (1) CSAM/child safety language broadened to "related to young people's safety"; (2) enforcement consequences softened from "severe consequences" to "may result in enforcement actions"; (3) pricing rule clarified from "suspicious prices" to "prices that deviate significantly"; (4) comparative claims tightened to require "objective and factual" comparisons; (5) new prohibition on paid political advertising and political content in promotions; (6) policy header reclassified as [L1 Policy].

Summary

The policy now explicitly includes enforcement actions such as rejecting category qualification applications, assigning violation points, and removing product listings.