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Topics/Seller Operations & Platform

Collectibles

Rules for selling collectibles, trading cards, sports memorabilia, cultural items, and limited-edition goods including authenticity and IP requirements.

Sports memorabilia and signed items require credible authenticationLicensed collectibles (characters, sports teams) must be officially licensedCultural artifacts and antiquities may have import/export restrictions

What this covers

Sports memorabilia, signed items, and authenticated collectibles listed without a credible certificate of authenticity (COA) risk removal and potential fraud flags — TikTok Shop treats unverified authentication claims as misleading. Licensed character and sports team collectibles must carry official licensing documentation, and cultural artifacts or antiquities may face import restrictions independent of platform rules. Mystery box and lucky draw mechanics have specific pre-approval requirements; running them without approval is an enforcement violation, not a listing policy issue.

Start with the current guidance below, then use recent updates for context on what shifted.