Rules for selling sexual wellness and intimate health products including platform restrictions, listing standards, and regulatory requirements.
What this covers
Sexual wellness products listed on TikTok Shop must use clinical, neutral language and imagery — explicit descriptions, suggestive visuals, or sexual framing result in immediate removal regardless of whether the product itself is eligible. Some intimate devices (including certain vibrators and massagers) are regulated as FDA medical devices, and listing them without meeting device standards is a regulatory compliance issue on top of a platform policy issue. Lubricants and personal care products that make health claims about vaginal health, pH balance, or microbiome support risk crossing into OTC drug territory.
Start with the current guidance below, then use recent updates for context on what shifted.