Rules for selling baby products, infant items, and maternity goods including CPSIA safety standards, choking hazard warnings, and crib safety requirements.
What this covers
Children's products sold on TikTok Shop — including baby gear, clothing, and toys for children under 12 — require a Children's Product Certificate (CPC) documenting CPSIA compliance for lead limits and phthalate restrictions, and listing without one is grounds for removal. Cribs, bassinets, and strollers must meet CPSC safety standards, and any product with small parts marketed to children under 3 requires a choking hazard warning in the listing itself — not just on the packaging. Infant formula is regulated as an FDA food with strict labeling requirements; sourcing or marketing it outside those standards is a compliance violation regardless of platform.
Start with the current guidance below, then use recent updates for context on what shifted.