Supplements
High riskRules and guidance related to vitamins, dietary supplements, ingestible wellness products, and the claims used to sell them.
Weight-loss or body-result claimsDisease, symptom, or medical-outcome languageGuarantees, miracle framing, or strong efficacy promises
What this covers
Supplements face the tightest claim scrutiny on TikTok Shop — any language suggesting weight loss, disease treatment, or guaranteed results can trigger FDA enforcement and listing removal. If your product title, caption, or video makes a health claim, you need to be able to substantiate it or strip it. The safe zone is describing what the product contains, not what it does to the body.
Start with the current guidance below, then use recent updates for context on what shifted.