Rules and processes around policy violations, enforcement actions, account health, penalty points, listing removals, and the appeals process.
What this covers
Penalty points on TikTok Shop accumulate across listing violations, operational failures, and content issues — once your account health score crosses the suspension threshold, access restrictions take effect automatically and do not pause during an appeal. Listing removal appeals have strict submission deadlines that begin immediately after a removal notice; missing the window means the violation is confirmed without review. Your account health score affects more than suspension risk — it determines eligibility for the Shop tab, LIVE selling, promotional programs, and payout timing.
Start with the current guidance below, then use recent updates for context on what shifted.