Rules around trademark infringement, copyright violations, counterfeit products, brand impersonation, and IP-related listing takedowns.
What this covers
Using a brand name, logo, or copyrighted image in your listing without authorization — even as a reference ("fits Nike Air Max") — can trigger a trademark or copyright takedown, and TikTok Shop typically removes first and investigates second. Brand lookalike packaging, where your product's visual design closely mimics a known brand, is treated as infringement regardless of whether the brand name appears anywhere in the listing. Sellers who receive IP violation notices have a limited window to appeal through TikTok's IP portal; unfiled appeals result in confirmed strikes.
Start with the current guidance below, then use recent updates for context on what shifted.