Skincare & Beauty Claims
High riskChanges that affect skincare, cosmetics, or beauty-related promises such as anti-aging, acne, brightening, and product performance claims.
What this covers
Skincare and beauty listings cross into drug territory when they use language like “clinically proven to clear acne,” “reduces wrinkles,” or “repairs damaged skin” — the FDA treats these as treatment outcomes, and listings containing them are removed even for legitimate cosmetic products. Before-and-after imagery is treated as proof of efficacy, meaning the same rules that apply to copy also apply to your product photos. The safe framing is cosmetic: what a product applies, what it contains, how it feels — not what it changes.
Start with the current guidance below, then use recent updates for context on what shifted.