LIVE Selling
High riskRules governing TikTok Shop LIVE sessions: content quality standards, prohibited conduct, giveaway rules, strike thresholds, and suspension criteria for live sellers.
LIVE content quality violations (misleading demos, unapproved products shown)Giveaways conducted without prior approval or with purchase-required mechanicsStrike accumulation leading to LIVE selling suspension
What this covers
LIVE selling on TikTok Shop is held to a separate and stricter content standard than regular listings — quality violations, prohibited demonstrations, and giveaway rule breaches can result in immediate stream termination or account strikes. Giveaways during LIVE require advance approval and must not require purchase to enter. A single severe violation or accumulation of strikes can suspend your LIVE selling access independently of your seller account status.
Start with the current guidance below, then use recent updates for context on what shifted.