Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
404
AddedRequirements for Brand Authorization
Trademark Owners
❗If the trademark’s official contact is outdated or inaccessible, you must update it with the USPTO first before submitting your brand authorization application. Use the USPTO's Correspondence and Attorney/Domestic Representative Forms to update the contact. |
Summary
Restructured brand authorization verification workflow for trademark owners. Added clarifications on verification code email delivery, code expiration (10 days, single re-request), USPTO contact verification requirements, and prohibition on pending trademarks.
If you have permission directly from a specific trademark (or brand) owner to sell their products, select First Level Authorized Seller. | Similar to Trademark Owners, getting brand authorization as a First Level Authorized Seller is also the first step toward
Summary
Restructured brand authorization guidance into clearer role-based categories (Trademark Owner, First/Second Level Authorized Seller, Co-Branding/Licensing). No new requirements added—existing policy restated for improved clarity.
Requirements for Brand Authorization03/06/2026Key Points: Obtaining brand authorization is essential when listing any product that contains a trademark. This includes branded products. Brand authorization requests are submitted through the Qualification Center
Summary
Policy document restructured and condensed. Key Points expanded into bullet format; full procedural details (trademark verification, letter requirements, FAQ sections) removed from visible section. Underlying rules unchanged.
AI Recommended Replies: Launching September 12 – During a chat, the system will offer real-time reply suggestions based on the customer’s message. These automated suggestions help sellers craft meaningful, high-quality responses, improving customer satisfactio
Summary
Section restructured with no new substantive requirements. Content reorganized, clarified, and supplemented with explanatory details and navigation guidance for existing IM Dissatisfaction Rate metric.
For Chat Type, filter for Satisfaction (2 or lower) | Click on the chat to open its chat history
Summary
Section added with step-by-step navigation instructions for viewing low-satisfaction (1–2 star) chats in Service Analytics and Problem Order Details table. No new IM Dissatisfaction Rate requirements introduced.
Check that you have selected the same date range as what is shown on your IM Dissatisfaction Rate
Summary
Added instructional clarification: when viewing IM Dissatisfaction Rate in Service Analytics, verify date range selection matches the dashboard display. No new requirement introduced—guidance only.
When a consumer consults a seller, the response is provided by Chatbot before the seller manually intervenes, and the consumer has already left the conversation and left a review.
Summary
Policy page restructured with calculation formula and exclusion scenarios clarified. No new requirements introduced; existing IM Dissatisfaction Rate rules restated with worked examples.
Using dangerous activities as clickbait | Product Selection Risk Reminder: Binding a product to your content will show a reminder about common violations. Tap Avoid content violations to view the full reminder. From there, you can open a quick link to our poli
Summary
TikTok formalized eight prohibited practices in promotional content: low-quality content, misleading claims, irrelevant/unoriginal promotion, redirecting off-platform, gambling/gamification, violent/hateful content, dangerous clickbait, and risky weight-loss content. Added Video Pre-Check Tool and Product Selection Risk Reminder guidance.
Respect Others' Privacy & Intellectual Property (IP) Rights
Promoting counterfeit or knockoff products for saleCounterfeits are unauthorized copies or replicas of actual branded products. They tend to feature the brand's trademarks. These can be a logo, slogan, symbol, design, expression, pattern, or monogram.Knockoffs
Summary
New counterfeit/knockoff detection rules: creators must verify product authenticity, branding, price parity, trademark authorization. Bans promotion of products with intentionally obscured or misspelled brand names, "inspired by" claims, and 50%+ design similarity knockoffs.
Layered Video: A cosmetics promotion video with unrelated videos or stickers added to the top and bottom sections to circumvent platform review | Misleading Frame Insertion: A product showcase video that inserts unrelated content at regular intervals in an att
Summary
New section prohibits video editing tactics designed to evade detection: layered videos, frame insertion, format disguise. Requires native upload format and continuous narrative integrity.
Create something new. Your contributions should be distinctive enough to be considered original. Promote and add a new perspective of the product verbally or through the use of text. | Change things up. When doing content, diversify your overall presentation b
Summary
Expanded originality requirements: new prohibitions on AI voiceovers, pre-recorded/screen-recording livestreams, manipulative editing tactics (layering, frame insertion, aspect ratio alteration), and stricter enforcement against script/trend reuse and self-reposting.
Incorporate informative visual or verbal elements in your content to make the product the focus.Visual elements to include:Show how to use the product in a real-time demonstration.Present the product from multiple angles and highlight its key details.Show how
Summary
Policy restructured into expanded best practices section with bullet-point format. Core product matching and disclosure requirements remain unchanged. No new enforcement conditions added.
AddedTikTok Shop: Seller-Fault Cancellation Rate Best Practices
Click on Orders
Best Practices for Improving Your Seller-Fault Cancellation Rate (SFCR) | Maintain accurate inventory levels, do not inflate inventory, and avoid cancellations caused by stock shortages or delayed shipments.
Summary
Section reorganized to lead with Fulfillment Performance tab navigation. Existing best practices for SFCR management restated in same order without new requirements or deadlines.
AddedTikTok Shop: Seller-Fault Cancellation Rate Best Practices
Click Shop Performance Score
Scroll down to Improve these metrics to elevate your score and then click the Analyze performance in the Fulfillment & logistics section for the Metric diagnosis tool.
Summary
Navigation instruction added to guide sellers to the Metric diagnosis tool via Account Health > Shop Performance Score. Clarifies how to access performance analytics; no new requirements or enforcement changes.
We may place your account under Deferred Settlement, as described in our Dynamic Settlement and Reserve Policy, if we suspect your negative balance is linked to fraudulent, deceptive, illegal, or harmful activities.
Summary
TikTok now explicitly reserves the right to place accounts under Deferred Settlement if negative balance is suspected to be linked to fraudulent, deceptive, illegal, or harmful activities.
We may withhold your balance, as described in our Seller Enforcement Policy, if:Your account has a negative balance, orWe determine that your account has engaged in fraudulent, deceptive, illegal, or harmful activities.
Summary
Restructured "Withholding Balance" enforcement text into bullet-point format. No new enforcement triggers or consequences introduced—existing policy restatement only.
We may deduct funds from your account to resolve a negative balance after your account is deactivated.
Summary
TikTok Shop now explicitly reserves right to unilaterally deduct funds from seller accounts to resolve negative balances after account deactivation, without requiring seller consent or prior settlement attempt.
You will receive a warning ticket, informing you that your account has a negative balance, and reminding you to add funds to your account.❗️Warning Tickets do not come with enforcement actions. You will not be able to appeal this ticket. | You will receive a v
Summary
Policy document restructured to surface negative balance enforcement thresholds and actions. Three-tier system ($100/5 days warning, $250/10 days restrictions, $500/30 days deactivation) already existed; now presented in clearer tabular format without new requirements.
