Summary
Policy restructured into expanded best practices section with bullet-point format. Core product matching and disclosure requirements remain unchanged. No new enforcement conditions added.
Why it matters
Clearer navigation aids creator compliance, but existing requirements unchanged. Creators already following product matching and accuracy rules face no new obligations or enforcement risk from reformatting.
Recommended action
Review restructured guide to confirm current content aligns with restated examples. No immediate policy change required for compliant creators.
Some lines were shortened in the change preview. View full policy →
Incorporate informative visual or verbal elements in your content to make the product the focus.
Visual elements to include: Show how to use the product in a real-time demonstration.
Present the product from multiple angles and highlight its key details.
Show how the product is made.
Showcase the packing of orders.
Verbal elements to include: Share about the product's size, weight, dimensions, color, scent, etc.
Explain the product's features and how to use it.
Describe the product content or ingredients.
Share the inspiration behind the product, its design, cultural reference, or brand story.
Discuss the price and mention any available discounts or deals.
Include details about shipping methods, prices, and delivery times.
Share your personal review and any relevant stories about the product.
Explain how the product is made.
Visual elements to include: Show how to use the product in a real-time demonstration. Present the product from multiple angles and highlight its key details. Show how the product is made. Showcase the packing of orders.
Show how to use the product in a real-time demonstration.
Present the product from multiple angles and highlight its key details.
Show how the product is made.
Showcase the packing of orders.
Verbal elements to include: Share about the product's size, weight, dimensions, color, scent, etc.
Explain the product's features and how to use it.
Describe the product content or ingredients.
Affects: Creator, Video
Share the inspiration behind the product, its design, cultural reference, or brand story.
Discuss the price and mention any available discounts or deals.
Include details about shipping methods, prices, and delivery times.
Share your personal review and any relevant stories about the product.
Explain how the product is made.
Share about the product's size, weight, dimensions, color, scent, etc.
Explain the product's features and how to use it.
Describe the product content or ingredients.
Share the inspiration behind the product, its design, cultural reference, or brand story.
Discuss the price and mention any available discounts or deals.
Include details about shipping methods, prices, and delivery times.
Share your personal review and any relevant stories about the product.
Explain how the product is made.
When featuring a product in your video or livestream, make sure the promoted product matches the listed product.
Products match when they share the same physical type and shape.
Products also match even if they differ in color.
Products don't match if they differ in size, weight, pattern, quantity, graphics, logo, image, or print.
Showcasing sample products that differ in size, weight, or quantity from the listed product must be accompanied by a clear disclaimer stating that the item shown in the content is a sample size and it does not include all the products in the listing.
When featuring makeup or skincare products, you may choose not to showcase the product itself in your content if it has been visibly applied to your face or body.
Ensure that your viewers can clearly see the effects of the product on your skin!
Products match when they share the same physical type and shape.
Products also match even if they differ in color.
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