Change feed
Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
404
Removing product listings
Summary
Enforcement action examples (Account Health Rating deductions, listing removal, access revocation, refunds) moved from implicit to explicit in policy document. No new enforcement mechanisms introduced—existing practices clarified.
Affects: Seller, Listing
Showing 201–220 of 404
Standard Settlement Period: This is the default tier that automatically applies to all sellers out of probation. | Accelerated Settlement Period: This tier offers a faster settlement period compared to the Standard, and eligibility is determined by shop perfor
Summary
Settlement tier definitions restructured into bullet-point format for clarity. No new tiers, criteria, or enforcement actions introduced. Existing tier structure (Introductory, Standard, Accelerated, Express, Deferred) restated unchanged.
Affects: Seller
Dynamic Settlement and Reserve Policy03/26/2026Key Points: Seller payouts are determined by monthly performance reviews, which set both your payout timing (Settlement Tier) and the portion of funds held in reserve. Reserve funds are held for 30 days to cover p
Summary
Policy page restructured and condensed; the substantive policy details (5 settlement tiers, 3 reserve levels, SPS criteria, enforcement actions) removed from public version. No changes to settlement mechanics or reserve requirements—formatting only.
Affects: Seller
Provide an authentic screenshot of the customer confirming in writing that they received their order. | Provide an authentic image of delivery confirmation from the logistics service provider.
Summary
Appeal Requirements section now explicitly lists documentation requirements: customer confirmation screenshot and logistics delivery confirmation image. These were previously stated in body text but not visibly extracted as discrete appeal requirements.
Affects: Seller
Each VTR enforcement can only be appealed twice. | Initial appeal must be submitted within 30 days of the enforcement message. If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of initial appeal rejection.
Summary
VTR appeal rules moved to separate section: maximum 2 appeals per enforcement, 30-day deadline for first appeal, 15-day deadline for second appeal, 90-day account record retention.
Affects: Seller
How Non-Buyer Fault Return and Refund Rate Impacts Your Shop
Summary
Section reorganized to clarify how NBFR impacts Shop Performance Score. New subsection "How Non-Buyer Fault Return and Refund Rate Impacts Your Shop" added; no new requirements or thresholds changed.
Affects: Seller
A high NBFR can negatively affect your SPS, which may reduce product visibility and affect your eligibility for SPS benefits. | A low NBFR can improve your SPS and positively impact your eligibility for SPS benefits.
Summary
Restructured NBFR policy section to emphasize impact on SPS and visibility. Added clarification that high NBFR reduces visibility and SPS benefit eligibility; low NBFR improves both. No new calculation method or enforcement mechanism introduced.
Affects: Seller
If the Chatbot is turned on, sellers must respond to any messages sent over the weekend (Saturday 12AM – Sunday 11:59PM local time) by 12PM local time on Monday.
Summary
Restructured 24-hour response rate guidance into FAQ format with clarified examples on Holiday Mode, weekend messaging, automated replies, and platform support transfers—no new substantive requirements added.
Affects: Seller
Requirements for the 24-Hour Response Rate Metric05/26/2026Shop Health Chat Tool Service Analytics Prompt responses = happy customers = more sales! The 24-Hour Response Rate aims to help you build trust with your customers and create the best possible shopping
Summary
Policy document restructured with sections condensed and visual formatting removed. Core requirements (90% response rate threshold, 24-hour window, meaningful reply standard) remain unchanged from 05/26/2026 version.
Affects: Seller
What's Considered a Seller-Fault Cancellation?
Summary
Policy page restructured into Q&A format with clearer section navigation. Underlying 2.5% SFCR requirement and enforcement actions remain unchanged. No new behavioral requirements introduced.
Affects: Seller
Maintain accurate inventory levels, do not inflate inventory, and avoid cancellations caused by stock shortages or delayed shipments. Leverage these 3 tools to help you manage your inventory and fulfillment SLAs easily!Backorder: Extend the handling time from
Summary
FAQ section added to Seller-Fault Cancellation Rate policy clarifying inventory, pricing, compliance, and FBT mitigation tools. No new enforcement thresholds or penalties introduced.
Affects: Seller, Listing
Customer-requested cancellation. Must provide screenshots of the communication history with the customer that clearly shows:The order cancellation was requested by the customer.The order ID in the customer's request matches with the order ID canceled by the se
Summary
New appeal requirements added for seller-fault cancellation violations: sellers must now provide specific documentation (screenshots, vendor confirmations, system error proof) to challenge SFCR infractions. Failure to meet documentation standards results in appeal rejection.
Affects: Seller
Address is marked undeliverable by the carrier: The order cancellation was required because the customer provided an undeliverable address. | Warehouse Disruptions: The order cancellation was due to the US local fulfillment warehouse stopping service due to un
Summary
New appeal framework added for Seller-Fault Cancellation Rate enforcement: sellers can appeal SFCR violations twice within strict windows (30 days initial, 15 days for second), with seven defined acceptable scenarios including customer-initiated cancellations, carrier undeliverability, platform/ERP technical failures, and warehouse disruptions.
Affects: Seller
Each SFCR enforcement can only be appealed twice. | Initial appeal must be submitted within 30 days of the enforcement message. If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of initial appeal rejection.
Summary
New appeal process for SFCR enforcements: max 2 appeals per enforcement, initial appeal within 30 days, second appeal within 15 days of rejection. Auto-cancelled orders from severe violations are non-appealable.
Affects: Seller
What If I Am Only Reselling Cobranded Products?
Summary
Section "What If I Am Only Reselling Cobranded Products?" was extracted from buried context and promoted as standalone Q&A guidance. No new requirements added; existing reseller obligation to obtain licensing agreement restated for clarity.
Affects: Seller
Trademarks are verified through USPTO. The details in your submission must match the information in the TESS database. | You will lose brand authorization which may result in product takedowns. We recommend reaching out to the licensor to obtain new documentat
Summary
Policy page restructured into Q&A format with no new substantive requirements. Existing cobranding authorization rules, trademark verification procedures, and license expiry consequences restated without material change.
Affects: Seller
Requirements for Cobranded Brand Authorization05/14/2026Intellectual Property What is Cobranding? Cobranding is a marketing strategy where two or more brands collaborate to create a product that features both brands' identifiers (logos, names, etc.). This stra
Summary
Policy page restructured from narrative essay format into Q&A/sectional layout with updated date (06/02/2026). Cobranding requirements, application steps, and verification criteria remain substantively unchanged.
Affects: Seller
Ensure your brand name matches your official website, registered trademark, product packaging, and product labels. This includes capitalization, punctuation, and spacing. | The brand name must be between 2 to 30 characters. It can be in any language.
Summary
Brand authorization checklist now explicitly requires email domain matching brand holder, document letterhead verification, IP ownership declarations for unregistered marks, and strict "No brand" prohibition for branded products with listing removal enforcement.
Affects: Seller, Listing
The details of the party granting the authorization. This must include their contact email. | ❗The authorized party's details must match the information you used to register your seller account. This includes your name, business' name, registered address, and
Summary
Letter of Authorization (LOA) requirements section reformatted as a bulleted checklist. No new requirements added; all items restated from existing policy text in clearer, itemized format.
Affects: Seller, Listing
Second-Level Authorized Sellers, submit two Letters of Authorization:The first Letter must have been issued by the trademark (or brand) owner to the first level authorized seller. This first level authorized seller would be the authorized reseller or distribut
Summary
Section on First and Second Level Authorized Sellers requirements has been restructured and restated. No new documentation requirements or authorization criteria were introduced; existing Letter of Authorization standards are clarified and reorganized for readability.
Affects: Seller
