Summary
TikTok formalized eight prohibited practices in promotional content: low-quality content, misleading claims, irrelevant/unoriginal promotion, redirecting off-platform, gambling/gamification, violent/hateful content, dangerous clickbait, and risky weight-loss content. Added Video Pre-Check Tool and Product Selection Risk Reminder guidance.
Why it matters
Creators now face explicit violations for content quality, accuracy, and format issues that may trigger enforcement. The pre-check tools provide detection but non-compliance remains actionable. Behavior change required to avoid penalties.
Recommended action
Review all promotional video and livestream content against eight new prohibited practices. Use Video Pre-Check Tool before posting. Audit past content for low-quality, misleading, or off-platform redirect elements.
Video Pre-Check Tool:
The Video Pre-Check Tool helps you find content issues before posting videos. For instructions, see How to Use the Video Pre-Check Tool.
Product Selection Risk Reminder:
Binding a product to your content will show a reminder about common violations. Tap Avoid content violations to view the full reminder. From there, you can open a quick link to our policies and see detailed best practices.
No content was removed in this update.
Affects: Creator, Video