Summary
Expanded originality requirements: new prohibitions on AI voiceovers, pre-recorded/screen-recording livestreams, manipulative editing tactics (layering, frame insertion, aspect ratio alteration), and stricter enforcement against script/trend reuse and self-reposting.
Why it matters
Creators must now avoid AI narration, screen recordings, and evasive video editing. Non-compliance can trigger content removal or account penalties. Livestream authenticity requirements eliminate pre-recorded clips and screen overlays, forcing structural changes to production workflows.
Recommended action
Audit livestream workflows to eliminate screen recordings and pre-recorded inserts. Remove AI voiceovers. Review editing practices for layering, frame insertion, or aspect ratio manipulation. Develop original scripts per video. Document compliance in content calendar.
Some lines were shortened in the change preview. View full policy →
Create something new. Your contributions should be distinctive enough to be considered original. Promote and add a new perspective of the product verbally or through the use of text.
Show yourself. Make sure you're front and center in the content you share. Whether it's a stitched or duet video, make sure that you are visible in that content.
Change things up. When doing content, diversify your overall presentation by changing your background setting and product display instead of simply changing your clothing.
Refresh your scripts. Develop a new original script for each video or livestream rather than relying on past material. Avoid repeating the same script from previous content.
Keep it fresh. Stay creative and keep every piece of content uniquely fresh - whether you're managing one account or many, let each post bring something new and exciting for your audience to discover!
Give credit. If you are using someone else's content, make sure to include proper crediting and recognize the original creator.
Tell your story. Showcase your brand, story, and products through original videos and livestream content.
Report Unoriginal. If you find other creators reposting your content, you’re welcome to report it through our IPPC platform.
Collaborative Posting:
Sellers and creators are encouraged to discuss and agree on who will publish the product promotion video to ensure the best collaboration results.
Don't share content from other creators, media outlets, or copyrighted sources if you're not making significant changes or adding your unique perspective through voiceovers, text edits, or personal interaction. If the content contains a platform watermark, sticker, or logo, it might have been taken from an external source — do not post it!
If the content contains a platform watermark, sticker, or logo, it might have been taken from an external source — do not post it!
Don't use copyrighted material such as clips, songs, sound effects from films, TV programs, music concerts, theatrical performances, or music videos in your content. There are some exceptions where this is allowed: If the content is used for educational or informative purposes, such as providing the viewers with new knowledge, skill, or commentary. If the content is used to describe a promoted product. If the content is posted with artistic additions.
Affects: Creator, Seller, Video
If the content is used for educational or informative purposes, such as providing the viewers with new knowledge, skill, or commentary.
If the content is used to describe a promoted product.
If the content is posted with artistic additions.
Don't pre-record your livestreams or insert any pre-recorded clips in your livestreams.
Don't use screen recordings or recordings of an electronic device screen as part of your livestreams. Your viewers can tell if they are watching a screen recording instead of a livestream — especially if they can see a phone status bar, computer task bar, mouse cursor. Don't do it!
Your viewers can tell if they are watching a screen recording instead of a livestream — especially if they can see a phone status bar, computer task bar, mouse cursor. Don't do it!
... (12 more lines omitted)
No content was removed in this update.