Summary
Letter of Authorization (LOA) requirements section reformatted as a bulleted checklist. No new requirements added; all items restated from existing policy text in clearer, itemized format.
Why it matters
This is a presentation-only reorganization of documentation requirements for brand authorization. Sellers already had to provide these details; the change merely structures them visually for improved clarity and compliance ease.
Recommended action
Review updated LOA checklist format to ensure Letter of Authorization submissions include all eight required elements (grantor details, grantee details, matching account info, expiry, brand name, region, category, trademark class match).
The details of the party granting the authorization. This must include their contact email.
The details of the party receiving the authorization.
❗The authorized party's details must match the information you used to register your seller account. This includes your name, business' name, registered address, and contact.
Expiry date for the authorization.
❗We understand that some authorizations are permanent. In such cases, please select the "Permanent" checkbox in your brand authorization application.
The name of the brand.
The country or region where you intend to sell the product.
The product category you intend to sell.
❗This should match the class of goods covered under the brand's trademark.
No content was removed in this update.
Affects: Seller, Listing