Summary
Brand authorization checklist now explicitly requires email domain matching brand holder, document letterhead verification, IP ownership declarations for unregistered marks, and strict "No brand" prohibition for branded products with listing removal enforcement.
Why it matters
Sellers must now verify email domains match brand rights holders and obtain IP declarations for unregistered marks. Misclassifying branded products as "No brand" triggers immediate listing removal, raising compliance and documentation burden.
Recommended action
Audit all pending brand authorizations for email domain verification. Collect IP ownership declarations for brands without regional trademark registrations. Flag all listings with "No brand" selection against actual product branding.
Ensure your brand name matches your official website, registered trademark, product packaging, and product labels. This includes capitalization, punctuation, and spacing.
The brand name must be between 2 to 30 characters. It can be in any language.
Upload a clear and legible copy of the original LOA(s) or Licensee Agreement. Supported file types: PDF (preferred method), PNG, JPG, JPEG. File size must be under 5 MB.
Supported file types: PDF (preferred method), PNG, JPG, JPEG. File size must be under 5 MB.
Make sure the document is on official letterhead from the brand owner and includes: All key terms, including brand coverage and duration of authorization The signature or official stamp/seal of the authorized signatory
If you don’t have a trademark registration for your brand in the region where your products are sold, include a signed declaration of intellectual property ownership, stamped or signed by authorized personnel.
For email submissions, the sender’s domain must match the brand rights holder.
The email body must include all necessary authorization terms.
Enter the correct expiration date for both your trademark and your LOA or Licensee Agreement.
Contact the trademark or brand owner at least 30 days before your LOA or Licensee Agreement expires to request a renewal.
Ensure the authorized party listed on the document matches your Company Name exactly.
Important! Selecting "No brand" for a product that is clearly branded is strictly prohibited. We may remove the listing.
No content was removed in this update.
Affects: Seller, Listing