Summary
Section on First and Second Level Authorized Sellers requirements has been restructured and restated. No new documentation requirements or authorization criteria were introduced; existing Letter of Authorization standards are clarified and reorganized for readability.
Why it matters
This is a presentation-only reorganization of existing brand authorization requirements. Sellers already required to submit Letters of Authorization face no new behavioral demands. The restatement improves clarity but does not alter compliance obligations or enforcement triggers.
Recommended action
No immediate action required. Review the restructured section to ensure your current Letters of Authorization align with restated documentation standards; no new requirements have been introduced.
For First Level Authorized Sellers, submit a valid Letter of Authorization that the trademark (or brand) owner directly issued to you. This letter should prove that the trademark (or brand) owner authorized you to sell their products.
Second-Level Authorized Sellers, submit two Letters of Authorization: The first Letter must have been issued by the trademark (or brand) owner to the first level authorized seller.
This first level authorized seller would be the authorized reseller or distributor who gave you permission to sell the product.
This letter should prove that the trademark (or brand) owner authorized the first level authorized seller to authorize another party to sell their products.
The second Letter must have been issued by this first level authorized seller to you.
This letter should prove that the first level authorized seller authorized you to sell the trademark (or brand) owner's products.
The first Letter must have been issued by the trademark (or brand) owner to the first level authorized seller. This first level authorized seller would be the authorized reseller or distributor who gave you permission to sell the product. This letter should prove that the trademark (or brand) owner authorized the first level authorized seller to authorize another party to sell their products.
The second Letter must have been issued by this first level authorized seller to you. This letter should prove that the first level authorized seller authorized you to sell the trademark (or brand) owner's products.
No content was removed in this update.
Affects: Seller