Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
404
UpdatedCollectibles Requirements
Customer Purchase Limits
Customers with fewer than 25 lifetime orders may purchase up to 8 Surprise Set items per day. | Customers who purchase 20 or more Surprise Set items in a day will have a 15-minute cool-off period before they can make additional purchases.
Summary
Surprise Set product type renamed to "Card Break" with new product-category-matching requirement: all break purchasers must receive items from the same category as advertised (e.g., baseball cards only in baseball breaks).
Any auctions or related activities conducted outside this feature are not allowed. | Misuse of the Countdown Bidding Feature is also prohibited.
Summary
Three enforcement requirements for collectibles auctions—prohibition of external auctions, restriction on Countdown Bidding misuse, and the Shop Performance Score (SPS) ≥2.5 minimum—have been removed from the published policy. Replaced with page section marker "Breaks" and reference to "Trading Cards" category without corresponding requirements text.
UpdatedCPSC: Recall Database — All Active Product Recalls
New Instructions
The recalled youth ATVs violate the federal mandatory ATV safety standard posing a risk of serious injury or death. The youth ATVs fail to meet mechanical suspension requirements, and the reverse indicator light fails to illuminate, posing a crash hazard. The
Summary
CPSC recall database updated with new product recall entry (glasses with button cell batteries) and increased unit count (700→2,900). No new regulatory requirements introduced; this is an update to active recalls tracked on government database.
Some products permitted for sale may not be eligible for Shop Tab visibility
Summary
TikTok Shop may now remove or limit promotional placement for listings not meeting Shop Tab visibility standards. Some permitted products are ineligible for Shop Tab promotion.
For fashion items (apparel, bras, shoes), provide full sizing information. | For non-fashion items, include dimensions like length, width, height, or volume.
Summary
TikTok Shop now requires sellers to provide complete sizing information for fashion items (apparel, bras, shoes) and dimensions (length, width, height, volume) for non-fashion items in product listings.
Do not use special characters, numbers or alternate typefaces to substitute letters anywhere in the listing (for example, N!KE or Дpple) | Do not include subjective comments like "Best Seller" or "Trending Item" in your listings.
Summary
Policy restructured from implicit requirements embedded in old snapshot into explicit "Do not USE ALL CAPITAL LETTERS" section header. Rules remain substantively unchanged; formatting and example wording (e.g., 'pple' to 'Дpple') updated for clarity.
Deducting points from your Account Health Rating (a metric that measures your performance against seller policies and targets)
Summary
Account Health Rating definition clarified to specify it measures seller performance against policies and targets. No new enforcement actions or consequences introduced.
Anchor product: The product that ties the variations together to a single product detail page. | Anchor product: The product that ties the variations together to a single product detail page
Summary
Presentation-only changes to Product Variations section: removed trailing periods from definitions and replaced "e.g." with "for example" for clarity. No new requirements introduced.
Sellers may upload up to nine square images. Sellers must select one image to be the main product image. The main product image must show the front physical view of the product. The additional images must show the front, back, sides, and other details of the p
Summary
Policy text restructured into bullet-point format for clarity. Core requirements remain unchanged: 9 square images max, one main image showing front view with white background, additional images show multiple angles and details. No new behavioral requirements introduced.
Key Points: Sellers must provide professional, timely, and accurate customer service through TikTok Shop Chat. Sellers must not use customer communications to harass users, solicit off-platform transactions, request extra payments, or misuse customer data. Sel
Summary
Sellers must now respond to all customer messages within 24 hours at 90%+ rate and maintain professional service. New prohibitions on harassment, off-platform solicitation, payment requests, and data misuse through TikTok Shop Chat.
TikTok Shop strictly prohibits any harassment, slanderous, bullying, or hateful behavior. All communications with customers must adhere to the TikTok Community Guidelines, as well as our Seller Terms of Service.
Summary
Harassment/bullying section removed from explicit policy list. Conduct rules now consolidated into general "professional customer service" requirement without separate section header.
Sellers should use TikTok Shop Chat to provide customer service where possible. Sellers must ensure that they can be contacted through TikTok Shop Chat when selling on our platform. | When using TikTok Shop Chat to provide customer service, sellers must:Manage
Summary
Rewording from "Sellers/their" to "You/your" language in Customer Service Policy. No new requirements added; existing TikTok Shop Chat, team management, and operation hours rules restated in direct address format.
Performance below target metrics for the 24-Hour Response Rate may result in violations and enforcement actions. If your 24-Hour Response Rate continues to decline after the initial violation, further enforcement actions may be applied. Sellers can submit an a
Summary
Customer Service Policy reformatted using second-person language ("you" vs. "sellers"). Added clarification that Holiday Mode "allows you to temporarily deactivate your listings." No new substantive requirements or enforcement thresholds introduced.
If a conversation is fully handled by a chatbot without being transferred to the seller, it is excluded from the calculation and does not impact the response rate. | For sellers with the Chatbot turned on, the 24-hour response requirement does not apply on wee
Summary
Policy restructured from third-person to second-person language and removed two conditional exclusions for platform support transfers. Substantive scope narrowed but core 24-hour response requirement unchanged.
When providing after-sales services, sellers must strictly follow the order cancellation, returns, and refund information displayed on their product detail page. | Sellers must ensure that their cancellation, return, and refund policies adhere to our Customer
Summary
Policy language restructured from third-person "sellers" to second-person "you" throughout Return and Refund Requests section. All substantive rules remain unchanged.
Sellers must ensure that the information in messages sent to customers is accurate and consistent with the information on the product detail page. Sellers must take immediate action to correct any information that is inaccurate about their product. | Sellers m
Summary
Policy reworded from third-person "Sellers" to second-person "You" throughout Provision of Accurate Information and Customer Service Response Time sections. No new requirements, deadlines, or behaviors introduced.
Sellers are strictly prohibited from infringing, encouraging, or enabling the infringement of the intellectual property or personal rights of others. This includes but is not limited to, transmitting texts, images, photos, software, or other materials protecte
Summary
Pronoun shift from "Sellers" to "You" across entire Customer Service Policy. No new IP, data privacy, content, or payment rules added. Formatting and voice adjustment only.
Sellers are prohibited from communicating or sending any messages to customers that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of minors. Sellers must not
Summary
Policy restructured from seller-focused language ("Sellers must") to direct addressing ("You must"). Core prohibitions on CSAM, grooming, and abuse remain unchanged. Section reorganized under "Prohibited Communications and Content" header with improved navigation.
