Summary
Policy restructured from seller-focused language ("Sellers must") to direct addressing ("You must"). Core prohibitions on CSAM, grooming, and abuse remain unchanged. Section reorganized under "Prohibited Communications and Content" header with improved navigation.
Why it matters
This is a presentation-only restructure with no new behavioral requirements. Sellers already prohibited from these behaviors face no changed enforcement risk. Reorganization improves clarity but does not alter compliance obligations or violation consequences.
Recommended action
Review restructured policy layout for navigation clarity, but no compliance action required. Existing protections against CSAM, grooming, harassment, and illegal content remain in full force.
You are prohibited from communicating or sending any messages to customers that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of minors. You must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar. You must also adhere to the Tik Tok Community Guidelines
Harassment, Bullying, and Hateful Behavior
Tik Tok Shop strictly prohibits any harassment, slander, bullying, or hateful behavior. All communications with customers must adhere to the Tik Tok Community Guidelines, as well as our Seller Terms of Service.
You are prohibited from communicating or sending any messages to customers that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of minors. You must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar. You must also adhere to the Tik Tok Community Guidelines
Affects: Seller