Summary
The policy now explicitly prohibits harassment, slander, bullying, and hateful behavior in all communications with customers, in addition to existing prohibitions on communications related to minor exploitation and abuse.
Why it matters
Sellers must ensure all customer communications comply with stricter behavioral standards, reducing risk of account penalties or suspension due to harassment or hateful conduct.
Recommended action
Review and update customer service communication guidelines and training to ensure compliance with the expanded prohibitions on harassment, slander, bullying, and hateful behavior.
You are prohibited from communicating or sending any messages to customers that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of minors. You must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar. You must also adhere to the Tik Tok Community Guidelines
Harassment, Bullying, and Hateful Behavior
Tik Tok Shop strictly prohibits any harassment, slander, bullying, or hateful behavior. All communications with customers must adhere to the Tik Tok Community Guidelines, as well as our Seller Terms of Service.
You are prohibited from communicating or sending any messages to customers that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of minors. You must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar. You must also adhere to the Tik Tok Community Guidelines
Affects: Seller