Summary
Policy restructured from implicit requirements embedded in old snapshot into explicit "Do not USE ALL CAPITAL LETTERS" section header. Rules remain substantively unchanged; formatting and example wording (e.g., 'pple' to 'Дpple') updated for clarity.
Why it matters
No new enforcement consequences or behavioral requirements introduced. Existing rules restated in new L1 Policy format. Sellers already compliant with prior policy are unaffected; this is organizational clarification without material market impact.
Recommended action
Review updated policy format for internal compliance documentation. No immediate seller outreach or listing remediation required unless compliance audit reveals pre-existing violations.
Do not use special characters, numbers or alternate typefaces to substitute letters anywhere in the listing (for example, N!KE or Дpple)
Do not include subjective comments like "Best Seller" or "Trending Item" in your listings.
Do not include marketing material, promotions, or any other information that is not descriptive of the product itself (for example, "x% off")
Do not include misleading claims about a product’s functions, effects, materials, ingredients, or plant/flower seeds (for example, claiming to cure or manage a disease, using inaccurate material/ingredient claims, or exaggerating seed performance).
No content was removed in this update.
Affects: Seller, Listing