Summary
TikTok Shop Creator Campaign Registration eligibility thresholds have been substantially lowered. Promotion Performance Score now requires 5+ delivered orders (down from 30), 5+ videos posted (down from 20), or 2+ livestreams hosted (down from 5).
Why it matters
This change significantly reduces the barrier to entry for creators joining content campaigns and accessing BFCM campaign benefits. Creators with minimal sales history or content output can now qualify faster, increasing eligible participant volume but potentially diluting campaign quality. Existing creators who met old thresholds remain eligible; new creators face an easier path to monetization and promotional features.
Recommended action
Review whether your creator accounts meet the new lower eligibility criteria and reassess qualification status for content campaigns. If previously ineligible, verify account standing against TikTok Shop Content Policy and Creator Code of Conduct before applying. Monitor campaign performance metrics to ensure new eligibility rules do not degrade audience quality or conversion rates.
2+ livestreams hosted
2+ livestreams hosted
Generated at least 30 delivered orders in at least one product category
Posted a minimum of 20 videos or
Affects: Creator, Video