Summary
The policy language was updated from addressing 'sellers' to directly addressing 'you' (the seller), clarifying responsibilities for providing accurate product information and handling customer communications without misleading language.
Why it matters
This change clarifies seller accountability in customer communications, reinforcing the need for accuracy and compliance but does not introduce new obligations or penalties, thus maintaining existing risk levels.
Recommended action
Review customer communication practices to ensure continued compliance with accuracy and non-misleading language requirements as now directly addressed to sellers.
You must ensure that the information in messages sent to customers is accurate and consistent with the information on the product detail page. You must take immediate action to correct any information that is inaccurate about your product.
You are solely responsible for any customer confusion or dispute arising due to unclear, incomplete, or inaccurate information.
You must handle any resulting customer inquiries, requests, or complaints swiftly and appropriately, in compliance with all applicable laws and regulations.
You are prohibited from using misleading or fraudulent language during customer communications (such as offering better prices or discounts, favorable warranties or services, and other after-sale deductions)
You must ensure that the information in messages sent to customers is accurate and consistent with the information on the product detail page. You must take immediate action to correct any information that is inaccurate about your product.
You are solely responsible for any customer confusion or dispute arising due to unclear, incomplete, or inaccurate information.
You must handle any resulting customer inquiries, requests, or complaints swiftly and appropriately, in compliance with all applicable laws and regulations.
You are prohibited from using misleading or fraudulent language during customer communications (such as offering better prices or discounts, favorable warranties or services, and other after-sale deductions)
Affects: Seller