Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
233
UpdatedRequirements for Cobranded Brand Authorization
Requirements for Cobranded Brand Authorization
Requirements for Cobranded Brand Authorization03/06/2026Intellectual PropertyWhat is Cobranding?Cobranding is a marketing strategy where two or more brands collaborate to create a product that features both brands' identifiers (logos, names, etc.). This strate
Summary
Updated the Requirements for Cobranded Brand Authorization policy with a new effective date and minor editorial refinements without changing substantive rules.
Get samples without the wait: Discover and grab refundable samples from tons of brands with zero approval hassles. They don’t count against your free sample requeat quota, so you can keep exploring new products.Show off as a conversion creator: Go beyond just
Summary
The Refundable Samples program details and process remain unchanged; the update is a content refresh with no material policy changes.
Product Safety And Compliance Policy04/20/2026Manage ProductKey Points:TikTok Shop may respond to safety complaints or incidents. This helps keep customers safe from possible harm. In some cases, this may include suspending product listings.You may be required
Summary
Updated terminology clarifies that sellers, not just 'you', must comply with product safety laws and submit documentation proving compliance; enforcement actions now include deducting points from the seller's Account Health Rating instead of assigning violation points.
Product Recall Policy03/10/2026Key Points:Sellers must not list or sell products that have been recalled.TikTok Shop will remove recalled listings and notify affected customers.Recalled products can only be reinstated after the recall is resolved and a complia
Summary
Detected wording changed in this section; review the saved diff for exact added and removed rule text.
Product Quality Policy03/16/2026This policy outlines the product quality requirements sellers must follow when listing and selling products on TikTok Shop. These requirements help ensure products meet applicable quality, safety, and compliance standards.Produc
Summary
The updated Product Quality Policy emphasizes sellers' responsibility to ensure accurate product listings, maintain high product quality, monitor customer feedback, and comply with specific packaging and labeling rules for expiration-dated and temperature-sensitive products. It clarifies enforcement actions and appeal procedures involving compliance documentation and corrective action plans.
✨Policy Pulse (March 2026)✨04/08/2026✨Welcome to Policy Pulse, your monthly round-up of the latest TikTok Shop policy updates.✨Catch up on all the highlights! Scroll to the end to revisit updates from earlier months or see what you’ve missed.We're sharing key
Summary
Detected text changed in a low-signal section and does not clearly introduce a new seller or affiliate requirement.
Pet Supplies Requirements03/13/2026Key Points:To sell Pet Supplies, you may need to submit documentation through the Qualification Center. Requirements vary depending on your role as a seller.For help with the review process and rejection handling, see Your Gu
Summary
Updated Pet Supplies Requirements document with minor editorial changes and updated date; no material changes to seller documentation or qualification requirements.
UpdatedMystery Boxes and Similar Products Requirements
Mystery Boxes and Similar Products Requirements
Mystery Boxes and Similar Products Requirements04/07/2026Key Points:Mystery boxes and similar products must be priced at $100 USD or less.Listings must clearly disclose the exact quantity, attribute variations, and odds/probability when chances are unequal.Dig
Summary
Detected wording changed in this section; review the saved diff for exact added and removed rule text.
UpdatedMedical Devices and Medical Supplies Requirements
Medical Devices and Medical Supplies Requirements
Medical Devices and Medical Supplies Requirements04/21/2026Key Points:To sell Medical Devices and Medical Supplies, you may be required to submit documentation for review through the Qualification Center. Requirements vary depending on whether you are the prod
Summary
Updated the Medical Devices and Medical Supplies Requirements document with a new effective date and minor editorial changes; no substantive changes to seller documentation or qualification requirements were made.
Navigate to Market Insights: From the TikTok app, go to Creator Center and then tap on the ">" arrow iof your Data module. From there you'll see the option to tap Market Insights.Explore Trending Videos: This is where you’ll land first! The Videos tab is desig
Summary
The update refines the Market Insights feature for TikTok Shop creators and sellers, maintaining its core functionalities such as personalized trending videos, music, hashtags, and topics with category filters and adaptive search tools, without introducing new restrictions or enforcement measures.
Knowing deviations across various key LIVE metrics is only half of the story in optimizing overall LIVE traffic. Understanding these deviations and the fluctuations that are driven across different traffic sources, along with measures/strategies to improve tra
Summary
The LIVE Traffic Playbook was updated with minor editorial refinements and clarifications to existing guidance on analyzing and optimizing traffic metrics during TikTok Shop Shoppable LIVE sessions, without introducing new rules or enforcement measures.
Click here for detailed LIVE Manager guidanceStepsKey Features & DescriptionScreenshotStep 1Entrance to LIVE diagnosis Click the graph icon in LIVE Manager to access LIVE Diagnosis.Step 2During your event, in the LIVE diagnosis tab, you’ll receive suggestions
Summary
Updated LIVE Room Real-time Diagnosis guidance clarifies real-time suggestions and actionable steps hosts receive during live shopping events to optimize performance, including pinning products and managing giveaways.
StepsKey Features & DescriptionInterfaceStep 1Enter LIVE Shopping Page
StepsKey Features & DescriptionInterfaceStep 1Enter LIVE Shopping PageClick the 'Product' icon on the Go LIVE page to enter the LIVE Shopping page. The newly added 'Product' tab will be displayed when you don't have any products added to the LIVE.If you have n
Summary
The update clarifies the 'Auto-add' feature for LIVE Recommended Products, which automatically adds products to the LIVE Shopping Bag until there are at least 10 items, with options to remove products or opt out for 7 days.
Whether you're new to LIVE shopping or more experienced, you can access all that you need to know in order to plan and run your events from LIVE Manager's home page. Checklist for success outlines key actions to take to improve your performance as a LIVE creat
Summary
Detected text changed in a low-signal section and does not clearly introduce a new seller or affiliate requirement.
Are you looking for the solution to tracking your LIVE performance comprehensively, during and after your LIVE. Look no further!Introducing the unified LIVE dashboard on PC that aims to be the one-stop solution for monitoring your LIVE performance. From tracki
Summary
The update refines the unified LIVE dashboard on PC for TikTok Shop, enhancing real-time and post-LIVE analytics without changing core functionalities or enforcement policies.
How do LIVE coupons work? Coupons are activated when you add eligible products to your LIVE. Viewers will see the coupons during your LIVE and receive discounts when they buy eligible products. How can viewers find these coupons? When viewers tap the shopping
Summary
Updated LIVE Coupon policy clarifies that TikTok-funded LIVE Coupons can only be redeemed during livestreams, while some seller-funded coupons may be redeemable outside of LIVE sessions.
How to Use Prompter for Creators11/21/2025Short Video OperationSummaryWhat is the TikTok Shop Prompter feature and how does it benefit creators when recording product videos? | Show moreShow lessPlease ensure your TikTok app is updated to the latest version to
Summary
Updated guidance on using the TikTok Shop Prompter feature for creators, including access, recording, editing AI-generated selling points, and troubleshooting steps, with no material changes to functionality or enforcement.
UpdatedHow to Use LIVE Dashboard to Monitor LIVE Performance
How to use LIVE Dashboard to monitor LIVE Performance
Are you looking for the solution to tracking your LIVE performance comprehensively, during and after your LIVE. Look no further!Introducing the unified LIVE dashboard on PC that aims to be the one-stop solution for monitoring your LIVE performance. From tracki
Summary
The unified LIVE dashboard on TikTok Shop has been updated with a simplified interface for easier navigation between basic and advanced views, retaining all existing data elements and enhancing analysis capabilities by translating previous widgets into new tabs.
UpdatedHow to Structure LIVE Content and Tips on Script Design
How to Structure LIVE Content and Tips on Script Design
Show moreShow lessImagine hosting a LIVE session that grabs your viewers'attention from the start and keeps them engaged, leading to higher sales. The key to achieving this lies in effective content structuring and thoughtful script design.In this article, you
Summary
Updated guidance on structuring LIVE selling sessions and script design to enhance engagement and sales, emphasizing content planning, interactive elements, and compliance with platform guidelines.
Show moreShow less💡 Feature OverviewScheduled Shoppables Videos lets creators, like you create and prepare videos whenever it's convenient, then choose exactly when they go live, from 30 minutes up to 30 days in advance. Your posts will automatically publish
Summary
Updated guidance and best practices for the Scheduled Shoppable Videos feature, including scheduling limits, management, and use cases; no material changes to core functionality or restrictions.
