Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
233
UpdatedSeller Enforcement Policy
Seller Enforcement Policy
Seller Enforcement Policy05/25/2026Key Points:TikTok Shop may take enforcement actions when your shop violates our policies or does not meet our performance standards. These actions may include deducting points from your Account Health Rating (AHR). We will ta
Summary
The updated Seller Enforcement Policy clarifies enforcement actions for seller accounts violating policies or performance standards, including blocking e-commerce permissions of associated creator accounts when a seller's shop is deactivated or order volume limit reaches zero, and restoring permissions accordingly upon reinstatement.
Restricted Products Policy05/15/2026Key Points:To sell restricted products, you must meet specific qualification requirements—either at the category level or product level.Approval is not guaranteed; TikTok Shop may request additional documentation at any time
Summary
The update clarifies formatting and branding from 'TikTok Shop' to 'Tik Tok Shop' without changing qualification requirements or enforcement procedures for selling restricted products.
Prohibited Content for Platform Safety03/25/2026Key Points:Avoid content that is harmful, illegal, misleading, exploits minors, or involves nudity.Ensure minors are protected by not targeting them or featuring them in product promotions.Create respectful, accu
Summary
The policy text was updated to correct the platform name from 'TikTok Shop' to 'Tik Tok Shop' consistently throughout the document without changing any substantive rules or prohibitions.
How to Avoid Promoting Prohibited Products07/22/2025 Key Points:Creators are not allowed to promote prohibited products in their TikTok Shop content.Creators can avoid prohibited product violations by reviewing TikTok Shop's Prohibited Product Policy.Prohibite
Summary
The policy text was updated to change all instances of 'TikTok' to 'Tik Tok' without altering the substantive rules about prohibited product promotion.
UpdatedTikTok Shop: Misleading and Unsubstantiated Content Claims
Avoid Misleading Content
Avoid Misleading Content05/13/2026Key Points:Ensure your content provides the same information about the product as the product detail page.Avoid comparisons, exaggerated statements and filters when promoting a product. Keep claims accurate and based on the pr
Summary
Detected wording changed in this section; review the saved diff for exact added and removed rule text.
Product Listing Policy05/22/2026Manage ProductListing RestrictionsManage StockKey Points:You must create product listings that are clear, truthful, and follow all TikTok Shop policies, including legal requirements and standards for quality, formatting, and pre
Summary
The update clarifies and standardizes product listing requirements, including detailed rules on product titles, descriptions, images, variations, and prohibited behaviors, with minor editorial changes and formatting improvements.
FBT Packaging, Shelf-Life, and Meltable Inventory Policy
FBT Packaging, Shelf-Life, and Meltable Inventory Policy04/27/2026Key Points:All products shipped using FBT must meet specific packaging requirements to ensure safe and efficient fulfillment.Improper packaging may result in shipment rejection, delays, addition
Summary
Detected wording changed in this section; review the saved diff for exact added and removed rule text.
UpdatedTikTok Shop: What To Do When You Receive A Violation
What To Do When You Receive A Violation
What To Do When You Receive A Violation02/26/2026Shop HealthThis guide outlines what you need to do when you receive a violation.How TikTok Shop Will Notify You Of A Violation | Clicking on any of the notifications shown above will direct you to the relevant v
Summary
Added detailed best practices for sellers on how to respond to violations, including checking notifications daily, understanding enforcement escalation for repeated violations, monitoring key performance metrics, and taking quizzes to reduce enforcement durations.
UpdatedTikTok Shop: Shop Probation Program Requirements
Shop Probation Program Requirements04/08/2026The Shop Probation Program We're glad you ch...
Shop Probation Program Requirements04/08/2026The Shop Probation Program We're glad you chose to sell with us. We understand how stressful it can be setting up a shop. The Shop Probation Program aims to help new sellers, like you, adjust to selling in our onlin
Summary
Updated Shop Probation Program clarifies order volume limits (OVL) and product listing limits remain tiered from Beginner to Pro status, with no changes to limits or enforcement actions; minor editorial updates and date changes were made.
How to Appeal Your Shop Performance Score (SPS) 02/25/2026Shop HealthTikTok Account HealthOverview | SPS plays an important role in shop visibility, buyer trust, and driving overall business success. That's why maintaining a strong SPS score is such a big deal
Summary
Updated the Shop Performance Score (SPS) Appeal Guide with a new date and minor text corrections, maintaining the same appeal process and feature availability details.
UpdatedTikTok Shop: On-Time Delivery Rate (OTDR) and Deliver-By Date Guide
On-Time Delivery Rate (OTDR) Requirements
On-Time Delivery Rate Requirements04/06/2026Key Points:On-Time Delivery Rate calculates how often you meet the expected delivery SLA for your orders. Sellers are expected to maintain an On-Time Delivery Rate at or above an 80% in order to meet the customer del
Summary
Updated On-Time Delivery Rate (OTDR) enforcement details clarify that repeated OTDR violations lead to stricter penalties including Account Health Rating point deductions, order volume limits, and extended settlement periods. Added specifics on appeal evidence requirements and scenarios, emphasizing seller responsibility for verifiable documentation.
Requirements for the 24-Hour Response Rate Metric03/27/2026Shop HealthChat ToolService AnalyticsPrompt responses = happy customers = more sales!The 24-Hour Response Rate aims to help you build trust with your customers and create the best possible shopping exp
Summary
Updated guidance clarifies that sellers using Chatbot must have all 3 chatbots activated to exclude weekend messages from the 24-hour response rate, which must still be answered by Monday 12 PM local time; failure to respond within these timeframes negatively impacts the 24-hour response rate and may lead to warnings or enforcement actions if below thresholds.
UpdatedTikTok for Rithum: Product Listing Management
Product Attributes
Merchants are required to fill in the following attributes when listing a product that falls under certain categories. If a product falls under the category, Hazmat property will be indicated as required by the required symbol on Rithum. It's recommended that
Summary
Updated detailed requirements for listing hazardous materials (hazmat) products on TikTok Shop via Rithum, including mandatory filling of specific attributes for batteries, flammable liquids, aerosols, and other dangerous goods, with instructions on how to enter this data in the Rithum interface.
Show moreShow lessTiered commissionsThis is an beta experience, available for select products. Maximize your earnings. With Tiered Commissions, your content directly impacts your payouts. Increased sales can lead to higher commissions.How it works:As you brows
Summary
Updated the tiered commissions policy for creators on TikTok Shop, maintaining that commission rates increase automatically as sales milestones are reached, with fixed order thresholds and no decreases in rates.
Terms & Conditions - Creator Challenge - TikTok Shop Success Sharing04/26/2025Short Video TipsShort Video ContentChallenge Terms and Conditions for Creators (“Participation Terms”) | Your participation is subject to (i) TikTok’s Terms of Service; (ii) TikTok S
Summary
Detected text changed in a low-signal section and does not clearly introduce a new seller or affiliate requirement.
UpdatedT&C — TikTok Shop Unbox Your Year Sharing Challenge
T&C - Creator Challenge - Tik
T&C - Creator Challenge - TikTok Shop's "Unbox Your Year" Sharing Challenge12/01/2025SummaryWhat are the key eligibility and participation requirements for creators joining the TikTok Shop Challenge? | Show moreShow lessChallenge Terms and Conditions for Creat
Summary
Detected text changed in a low-signal section and does not clearly introduce a new seller or affiliate requirement.
Part I. Enrollment and ExitWhat are the eligibility criteria for joining the Smart Promotion program?To participate in Smart Promotion, you must meet the following merchant eligibility criteria:If you have a Shop Performance Score, it must be 3.5 or higher.You
Summary
The Smart Promotion Program updated its budget cap policy: sellers cannot set a budget cap in Smart Promotion mode, but in Co-funded Promotion mode, budget caps can be set starting May with a minimum of $7000/month. This refines the budget cap policy timeline and minimum cap amount.
Shoppable LIVE end page04/14/2025Livestream ContentSummaryWhat insights does the revamped Shoppable LIVE end page provide to TikTok Shop creators? | Functionality/ComponentUI interfaceKey functionalities/capabilitiesLIVE performance benchmarks and metricsThe k
Summary
The update maintains the existing Shoppable LIVE end page features providing creators with instant access to performance metrics, benchmarks, and improvement suggestions immediately after a LIVE session, with no changes to access or functionality.
UpdatedRequirements to Appeal Intellectual Property Violations
Requirements to Appeal Intellectual Property Violations
Requirements to Appeal Intellectual Property Violations03/06/2026Intellectual Property Key Points:Appealing intellectual property (IP) violations is like applying for brand authorization. You need to prove you have the right to use the IP in question. The docu
Summary
Updated appeal process for intellectual property violations clarifies that sellers must select specific reasons for appeal and upload corresponding documents such as IP certificates, authorization letters, or purchase receipts meeting detailed criteria.
UpdatedRequirements for Seller Identity Verification
Requirements for Seller Identity Verification
Requirements for Seller Identity Verification03/31/2026Registration & OnboardingThe TikTok Partner Privacy Policy describes the personal information we collect from you as a seller on TikTok Shop (“TTS Seller” or “you”) and how we process that information. Thi
Summary
Updated the date and minor editorial details in the Seller Identity Verification policy without changing the substantive requirements or processes for identity verification.
