Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
233
UpdatedShop Tab Eligibility Requirements
Shop Tab Eligibility Requirements
Shop Tab Eligibility Requirements03/04/2026Manage ProductKey Points:Listings that do not meet these standards may be removed, and sellers may face enforcement actions including violation points or removal of selling privileges.To ensure a safe and respectful u
Summary
No substantive changes were made to the Shop Tab Eligibility Requirements; the updated policy text is effectively identical to the prior version, maintaining existing prohibitions on explicit, offensive, vulgar, disturbing content and restrictions during sensitive events.
Shelf-Stable Food and Beverage Requirements02/26/2026Key Points:To sell Shelf-Stable Food and Beverages, you may need to submit documentation through the Qualification Center. Requirements vary depending on your role as a seller.For help with the review proces
Summary
No substantive changes detected in the Shelf-Stable Food and Beverage Requirements; the update appears to be editorial or formatting with no new or altered rules.
How to appeal a violation01/16/2025Tik Tok Account Health Summary What steps should a seller take to initiate an appeal on Tik Tok Shop if they believe an enforcement action was taken in error? Navigate to Seller Center
Summary
Detected wording changed in this section; review the saved diff for exact added and removed rule text.
UpdatedSeller Terms and Conditions for Countdown Bidding
SELLER TERMS AND CONDITIONS FOR COUNTDOWN BIDDING- US
SELLER TERMS AND CONDITIONS FOR COUNTDOWN BIDDING- US03/09/2026SELLER TERMS AND CONDITIONS FOR COUNTDOWN BIDDINGThese Countdown Bidding Terms and Conditions ("Terms") are a binding agreement between you ("Seller," "you," or "your") and BD TikTok USA LLC, ("Tik
Summary
The update clarifies the terms and conditions for sellers participating in Countdown Bidding on TikTok Shop, including auction types, seller eligibility, listing requirements, fulfillment obligations, payment processing, auction cancellation rights, fraud prevention, and compliance with TikTok policies.
SFCR is one of the core four metrics used to evaluate a shop's fulfillment performance and shop health. The four core performance metrics, based on TikTok Shop's Fulfillment Policy, are:Valid Tracking Rate (VTR)Late Dispatch Rate (LDR)On-Time Delivery Rate (OT
Summary
Detected text changed in a low-signal section and does not clearly introduce a new seller or affiliate requirement.
UpdatedSample Points Terms and Conditions for Content Creators
Sample Points Terms and Conditions for Content Creators
The Sample Points program (“Program”) is offered by TikTok Inc. (“TikTok”, “we”, “our”, “us”). By participating in the Program, eligible creators are awarded for redemption of eligible products (“Sample Points”), subject to these Program Terms and Conditions.
Summary
The update clarifies the Sample Points program terms for content creators, including eligibility, point allocation, redemption, expiration, and TikTok's rights to modify or terminate the program, with no material changes to rules or enforcement.
The Sample Integrity Policy in our affiliate program incentivizes good behavior from TikTok Shop creators and protects sellers who are offering free samples. This policy aims to give well-intentioned creators more options when posting sample content, and limit
Summary
The updated Sample Integrity Policy clarifies creators' obligations to post content within 14 days of receiving free samples, allows one 7-day posting extension and one appeal per sample, and informs sellers about creators' fulfillment rates without notifying sellers of extension requests.
Sponsored by Tik Tok Shop, sample coupons reduce the cost of purchasing product samples by providing special discounts and deals to creators. You can find sample coupons for products and shipping costs in the Tik Tok Shop Creator Center through pop-ups, banner
Summary
Introduced detailed procedures and requirements for creators using Sample Coupons, including finding, claiming, ordering, and mandatory content creation within 14 days, with tracking and refund policies clarified.
UpdatedRoadmap to LIVE Success: Hook Viewers, Showcase Products, and Drive Sales
Roadmap to LIVE Success: How to Hook Viewers, Showcase Products, and Drive Sales
Show moreShow lessEver joined a livestream and left because the product wasn't clear or the host wasn't engaging? In today's fast-paced e-commerce world, a successful live is about more than just going live—it's about capturing attention, building connections,
Summary
The update refines guidance on running successful shoppable LIVE streams by emphasizing presentation, audience connection, product showcasing, and call-to-action strategies with detailed examples and speech templates.
UpdatedRequirements for Managing Returns, Refunds, and Replacements
Requirements for Managing Returns, Refunds, and Replacements
TikTok Shop automatically accepts return requests for returnable products. Customers have 30 days to ship the product back. If they miss the deadline, their request is closed.Once you receive the product, assess its condition and decide whether to approve the
Summary
Updated formatting and minor editorial changes to the Returns, Refunds, and Replacements policy without altering substantive rules or seller obligations.
UpdatedRequirements for Invalid Seller Rejection Rate (ISRR) Metric
Requirements for Invalid Seller Rejection Rate (ISRR) Metric
Requirements for Invalid Seller Rejection Rate (ISRR) Metric03/20/2026Invalid Seller Rejection Rate (ISRR): Your Guide to Excellent Customer ServiceAftersales quality is key to building lasting customer relationships. To help you provide the best possible expe
Summary
Updated policy clarifies the Invalid Seller Rejection Rate (ISRR) metric and enforcement steps: sellers exceeding a 30% ISRR threshold initially receive warnings, then platform-managed review of refund-only requests for one month, with repeated violations leading to continued platform review and warnings.
UpdatedRequirements for High-Quality Videos and LIVEs
Requirements for High-Quality Videos and LIVEs
Requirements for High-Quality Videos and LIVEs05/23/2026Key Points:Capture your audience's attention with dynamic activities, lively verbal interactions, and by showing your face on camera!Do not use still frame content that covers more than 50% of the screen,
Summary
No substantive changes detected; the updated policy reiterates existing requirements for high-quality videos and livestreams including dynamic visuals, real-time interaction, prohibition of still frame content covering over 50% of the screen, and use of the 'Pause LIVE' feature.
UpdatedRequirements for Aftersales Dispute Escalations
Requirements for Aftersales Dispute Escalations
Requirements for Aftersales Dispute Escalations05/13/2026Key Points:Aftersales disputes must be filed on TikTok Shop within the required timeframe. They only apply to valid orders placed through the platform.TikTok Shop will review the case and make a decision
Summary
Updated detailed procedures and timelines for aftersales dispute escalations on TikTok Shop, clarifying seller responsibilities for evidence submission, refund obligations, and appeal processes.
UpdatedRefundable Samples Terms and Conditions for Creators
Refundable Samples Terms & Conditions for Creators
Refundable Samples Terms & Conditions for Creators04/08/2026IntroductionThe Refundable Sample program (“Program”) is a offered by TikTok Inc. (“TikTok”, “we”, “our”, “us”). By participating in the Program, eligible creators can purchase and potentially receive
Summary
Updated Refundable Samples Terms & Conditions for Creators clarify program structure, eligibility, purchasing flow, refund criteria, and abnormal case handling without material changes to enforcement or eligibility rules.
Requirements for Responsible Health-Related Content
Requirements for Responsible Health-Related Content05/06/2026Key Points:This article applies to both Sellers and Creators.Medical Claims: For non-Over-the-Counter (non-OTC) products, any statements that imply a product can diagnose, treat, cure, mitigate, or p
Summary
The update clarifies and reorganizes existing policies on medical, weight management, and wellness claims for sellers and creators, emphasizing prohibition of unsubstantiated claims and reinforcing compliance with labeling and regulatory standards without introducing new restrictions.
Fair Pricing Policy03/23/2026Key Points:TikTok Shop prohibits misleading pricing, such as listing a product at a price that is significantly lower than the cost of other available variations (SKUs), such as different color, material, style, features, or design
Summary
No substantive changes detected in the Fair Pricing Policy; the update appears to be a reformatting or restatement of existing rules regarding misleading pricing, price gouging, and shipping fees.
UpdatedCreator Health Rating Overview and Requirements
Creator Health Rating Overview and Requirements
Creator Health Rating Overview and Requirements03/12/2026Key Points:The Creator Health Rating (CHR) is a 0 – 1,000 point system that reflects the overall health of a creator account. Points are gained for quality content and lost for violations.A CHR of 200 –
Summary
The update clarifies the Creator Health Rating (CHR) system and milestone enforcement actions for TikTok Shop creators, including point deductions, awards, and penalties at specific CHR thresholds, with no material changes to enforcement severity or thresholds.
Creator Enforcement Policy05/19/2026Key Points:This policy explains the enforcement actions TikTok Shop may take if creators violate our policies or fail to meet performance standards.Creators can appeal violations within 30 days. If an appeal is approved, the
Summary
The update clarifies enforcement actions and appeal processes for creators violating TikTok Shop policies, including commission freezes and e-commerce permission removals after repeated violations, with no material change to enforcement severity or new penalties.
All promoted products must be relevant and clearly displayed in the related content. The following situations are examples of irrelevant product promotion:The product shown in the video was not mentioned on the landing pageThe product was not explicitly or com
Summary
Updated policy text to correct platform name from 'TikTok' to 'Tik Tok' and adjusted formatting and spacing for clarity in sections on unoriginal content, irrelevant product promotion, weight management content, category-specific prohibited content, food-related content, sensitive events, and enforcement actions.
Your Guide to Prohibited Products02/26/2026Manage ProductSellers have told us that sometimes it's not clear what products can be listed on TikTok Shop, and what products cannot. This article walks you through key points, to help you understand which products a
Summary
The update clarifies the distinction between prohibited and restricted products on TikTok Shop and reiterates best practices for listing compliant products, including accurate descriptions and adherence to category and condition rules.
