Review recent policy updates, sorted newest first, with lightweight filters for quick review.
Total updates
233
AddedCustomer Service Policy
Customer Service Policy
Key Points: Sellers must provide professional, timely, and accurate customer service through TikTok Shop Chat. Sellers must not use customer communications to harass users, solicit off-platform transactions, request extra payments, or misuse customer data. Sel
Summary
Sellers must provide professional, timely, and accurate customer service via TikTok Shop Chat, avoid harassing or soliciting off-platform transactions, and maintain a 24-hour response rate of 90% or higher.
TikTok Shop strictly prohibits any harassment, slanderous, bullying, or hateful behavior. All communications with customers must adhere to the TikTok Community Guidelines, as well as our Seller Terms of Service.
Summary
The explicit prohibition against harassment, slanderous, bullying, or hateful behavior in customer communications was removed from the Customer Service Policy.
Performance below target metrics for the 24-Hour Response Rate may result in violations and enforcement actions. If your 24-Hour Response Rate continues to decline after the initial violation, further enforcement actions may be applied. Sellers can submit an a
Summary
Clarified that sellers are evaluated weekly on 24-Hour Response Rate excluding automated replies, TikTok-handled queries, and chats during Holiday mode; poor performance can lead to violations and enforcement actions with an appeal process available.
If a conversation is fully handled by a chatbot without being transferred to the seller, it is excluded from the calculation and does not impact the response rate. | For sellers with the Chatbot turned on, the 24-hour response requirement does not apply on wee
Summary
Removed rules about transfers to TikTok Shop platform support affecting 24-hour response rate calculations; clarified language to address sellers directly instead of third-person references.
Sellers must ensure that the information in messages sent to customers is accurate and consistent with the information on the product detail page. Sellers must take immediate action to correct any information that is inaccurate about their product. | Sellers m
Summary
The policy language was updated from addressing 'sellers' to directly addressing 'you' (the seller), clarifying responsibilities for providing accurate product information and handling customer communications without misleading language.
Sellers must not use TikTok Shop Chat to solicit, incentivise, or offer customers any form of monetary or non-monetary reward in exchange for a positive review or altered feedback. All communication with customers must adhere to our Review Policy. | You must n
Summary
The policy wording was updated to address sellers directly, emphasizing that sellers must not use TikTok Shop Chat to solicit or incentivize customers for positive or altered reviews and must ensure all communication complies with the Review Policy.
Sellers are strictly prohibited from infringing, encouraging, or enabling the infringement of the intellectual property or personal rights of others. This includes but is not limited to, transmitting texts, images, photos, software, or other materials protecte
Summary
The policy language was updated from addressing 'Sellers' to addressing 'You', broadening the scope of responsibility for intellectual property infringement to all users rather than just sellers.
Sellers are prohibited from communicating or sending any messages to customers that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of minors. Sellers must not
Summary
The policy now explicitly prohibits harassment, slander, bullying, and hateful behavior in all communications with customers, in addition to existing prohibitions on communications related to minor exploitation and abuse.
Your 2026 Content Success Guide02/23/2026Review the tips below to help create high-quality, compliant content and maintain violation-free livestreams and videos year-round.Note: Severe violations may result in immediate enforcement actions, including suspensio
Summary
The update refines and reorganizes guidance on creating compliant, high-quality content for TikTok Shop creators, including accurate product promotion, originality, engagement, IP respect, pricing transparency, avoiding misleading claims, and prohibited content such as nudity and exaggerated medical or weight loss claims.
Show moreShow lessWithdrawal fee:CountryWithdrawal methodService feeMinimum withdrawal amountUSBank AccountService fee per transaction 0.05USD2USDPaypal A service fee of 0.9% transaction amount 2USDWithdrawal time limit:USBank transfer3-5 business daysPaypal1
Summary
Updated formatting and minor text changes in withdrawal rules including fees, timeframes, and identity verification process for TikTok Shop withdrawals in the US.
UpdatedWhat You Need to Know before Becoming a TikTok Shop Creator
What You Need to Know before Becoming a Tik
What You Need to Know before Becoming a TikTok Shop Creator04/30/2026Key Points: Understand different creator account typesLearn the benefits of becoming a TikTok Shop creatorCheck eligibility requirements and verification stepsDifferent Types of CreatorsHave
Summary
Detected text changed in a low-signal section and does not clearly introduce a new seller or affiliate requirement.
Virtual Goods Requirements03/18/2026Listing RestrictionsKey Points:Selling virtual goods is limited to invite-only sellers. Sellers must receive approval before listing or offering any virtual goods on TikTok Shop.Virtual goods are non-physical products delive
Summary
No substantive changes detected in the Virtual Goods Requirements policy; the update appears to be a restatement or formatting adjustment without altering rules or enforcement.
Check Before You Post: Video Pre-Check Tool Guide05/13/2026Key Points: The Video Pre-Check Tool helps creators identify potential policy issues in their videos before publishing, reducing violations, and improving content quality.Good/Decent Content Detection
Summary
Updated branding from 'TikTok' to 'Tik Tok' in the Video Pre-Check Tool Guide and minor formatting changes; no changes to policy rules or enforcement.
Video Insights for new Creators05/13/2026Video Analytics Summary What are the main features of the Video Insights functionality for new creators on Tik Tok Shop? Provides recommendations and insights to help creators imp
Summary
The update clarifies and reformats the Video Insights feature description for new creators on TikTok Shop without changing functionality or requirements.
Valid Tracking Rate Requirements03/10/2026FulfillmentKey Points: Valid tracking numbers are an essential part of providing a high-quality customer experience. Customers rely on tracking numbers to see status updates on their orders.The Valid Tracking Rate metr
Summary
Clarified enforcement details for Valid Tracking Rate (VTR) violations including appeal process, evidence requirements, and impact on Account Health Rating (AHR) and seller privileges.
Get insights from Valentine's inspirational videos to create your high-quality videos
Get insights from Valentine's inspirational videos to create your high-quality videos05/14/2026Video Short Video Tips Short Video Content Summary What are the key elements that make a shoppable Tik Tok video high quality
Summary
The update clarifies and standardizes the guidance on creating high-quality Valentine's Day shoppable videos, emphasizing hooks, product demos, emotional storytelling, and call-to-actions without changing substantive requirements.
APP interface PC interface Core Data What to Track Start with core data metrics like Gross Merchandise Value (GMV), Conversion Rate (CTR), and visibility metrics such as views and product impressions. Description These a
Summary
The update clarifies and reformats guidance on tracking LIVE performance metrics such as GMV, CTR, product impressions, traffic channels, product analytics, user demographics, comments, conversion, and promotion analytics during LIVE sessions.
Toys and Hobby Products Requirements04/29/2026Key Points:To sell Toys and Hobby Products, you may need to submit documentation through the Qualification Center. Requirements vary depending on your role as a seller.Children’s products that pose choking risks mu
Summary
Updated detailed documentation and qualification requirements for selling Toys and Hobby Products, including submission of certificates, test reports, invoices, and product photos with tracking labels; clarified electrical safety marking requirements and choking hazard warning label obligations; reinforced compliance with CPSC and CPSIA standards.
Tips for Creating Quality Kitchen Videos05/16/2025Short Video Tips Is the content above helpful? Previous Tips for Creating Quality Accessories Videos Next T&C - Creator Challenge - Tik Tok Shop's "Unbox Your Year" Shari
Summary
No meaningful content changes detected in the 'Tips for Creating Quality Kitchen Videos' section; only minor formatting or navigation text updates occurred.
UpdatedTips for Creating Quality Food and Beverages Videos
Tips for Creating Quality Food & Beverages Videos
Tips for Creating Quality Food & Beverages Videos05/16/2025Short Video Tips Is the content above helpful? Previous Tips for Creating Quality Sports & Outdoors Videos Next Tips for Creating Quality Accessories Videos×
Summary
No substantive changes detected in the Tips for Creating Quality Food & Beverages Videos section; content remains the same.
