Guide
Bottom-of-Funnel Content Rules: What Gets You Banned on TikTok Shop
BOF videos — product demos, testimonials, direct-to-purchase content — are the highest-value content on TikTok Shop and the most aggressively enforced. If you're reading this, you're probably already restricted, or you're trying to make sure you never are. Either way, here is exactly what TikTok allows and what it bans under its current Misleading Content, Fair Pricing, and Weight Management policies — every rule below traces back to a primary TikTok source listed in the Sources section.
What is BOF content and why TikTok is cracking down
Marketing funnels divide the customer journey into three stages. Top-of-funnel (TOF) builds awareness. Middle-of-funnel (MOF) builds consideration. Bottom-of-funnel (BOF) targets customers who already know what they want and just need the final push to buy. On TikTok Shop, BOF content is every video with a product tag and a purchase intent — demos, testimonials, “get this before it sells out” content, unboxings, and direct product pitches.
TikTok designed TikTok Shop around BOF commerce: a viewer sees a product in a video, taps the product tag, and buys without leaving the app. That seamlessness is intentional. It also means TikTok has direct financial exposure to every claim made in every BOF video on the platform — which is why enforcement in this category is stricter and faster than anywhere else.
Why BOF gets tighter scrutiny than other content
- •Direct platform liability — TikTok takes a cut of every sale, which means it inherits regulatory exposure for every claim made in promotional content
- •FTC pressure on deceptive pricing and health claims (16 CFR §§ 233.1, 233.5 and the FTC Endorsement Guides) applies on top of TikTok's own Misleading and Unsubstantiated Content Claims policy
- •TikTok’s Misleading Discount Content Guide tells creators to review the latest 90 days of price-related videos and remove anything where the original promotion has expired — old videos can generate new violations once a promo ends
How enforcement actually works on TikTok Shop BOF content
TikTok Shop’s enforcement model on BOF content combines four mechanisms, each spelled out in its public seller and creator policies. Knowing which mechanism is firing on a violation is the first step to fixing it.
1. Automated pre-publish screening
TikTok scans BOF content for known prohibited phrases (e.g., “cheapest,” “lowest price out there,” GLP-1 comparisons) at or near publish time. Pre-Check tools on the seller side score the same patterns before posting. Phrases the Misleading and Unsubstantiated Content Claimspolicy flags as “vague or confusing pricing” are caught at this stage.
2. Discount-content audits
TikTok’s Misleading Discount Content Guide directs creators to self-audit the latest 90 daysof price-related short videos and delete anything where the original promotion has expired or no longer matches the product page. The same window applies when TikTok runs proactive sweeps — historical content is live unless it’s been deleted.
3. Category-specific policies on top of general rules
Beyond the general Misleading Content policy, TikTok publishes category-specific rules with their own banned-phrase lists: the Weight Management Content Guide (weight-loss claims, GLP-1 comparisons), the Beauty and Skincare Content Claims guide (skin/eye claims, before-and-afters), and the Affiliate Content Rules (disclosure, originality). A BOF video can violate the general policy AND a category policy on the same line.
4. FTC + FDA overlay
TikTok is not the only regulator. The FTC’s deceptive-pricing rules (16 CFR § 233.1, § 233.5) apply to former-price comparisons and superlative discount claims. Past FTC enforcement on “clinically proven” claims (DERMAdoctor, L’Oréal) is the source of the “clinically proven” phrase being a hard no for health and beauty BOF on TikTok Shop.
Allowed vs banned BOF tactics
TikTok's Content Policy and Creator Enforcement Policy draw a clear line between compliant BOF content and violation-triggering content. This table covers the most common tactics and whether they're permitted.
| Allowed | Banned |
|---|---|
✓Video clearly shows the exact product being sold — matches the linked TikTok Shop listing | ✗Showing or linking to a different product, or linking to a dead/error page |
✓Ceiling-rounded price language ("about $20" when actual is $19.99) or directing to the product page — round up, never down; add a "price may vary" disclaimer | ✗"Lowest price you'll find anywhere," exact prices without qualifiers, inflated compare-at prices, or fake discounts |
✓Tag the exact TikTok Shop product in your video to attach the shop item — then use natural product-page language for your CTA | ✗External URLs, QR codes, or asking viewers to "visit my website" or "order via DM" |
✓Enabling TikTok's Promotional Content toggle before posting any affiliate video | ✗Not disclosing commission income or a paid relationship with the seller |
✓Original video with creator on-screen using or demonstrating the product | ✗Reposted stock footage, GIF slideshows, watermarked content, or no product shown |
✓Honest, verifiable product descriptions — "great for oily skin" if factually true | ✗Unverified claims: "magical results," "works like Ozempic," "clinically proven to cure" |
✓Urgency language when the deadline is real — "sale ends Sunday" if it genuinely does | ✗Fake urgency: "only 3 left" on restocked inventory, evergreen "limited time" copy |
✓Vertical 9:16 format, high resolution, clear audio — most successful BOF videos are 15–45 seconds; organic TikTok Shop content has no hard length cap | ✗Blurry or static visuals, wrong aspect ratio, heavily overlaid text, poor audio |
All “allowed” practices still require compliance with TikTok's broader Community Guidelines and Terms of Service. A tactic appearing in the left column isn't a blanket safe harbor — it means TikTok doesn't ban it in principle. Execution still matters.
Price claims and dynamic pricing: the #1 way creators get flagged
Price violations are the single most enforced category in TikTok Shop BOF content — and the most misunderstood. The problem isn't just that some creators quote false prices. It's that TikTok Shop's own pricing system makes it structurally impossible to quote one “correct” price for any product. Both TikTok's Fair Pricing Policy and the FTC's deceptive pricing rules (16 CFR Part 233) apply simultaneously.
Why there is no single “the price”
Per TikTok’s Fair Pricing Policy, “Product Price” means “the price shown to customers on a product listing, which is the lowest price among all available options or variations (SKUs).” The final checkout price any individual viewer sees is the seller’s base price after eligible discounts are applied. Common discount layers include:
- •Seller list price (the SKU price)
- •Platform coupons (eligibility varies)
- •New-user discounts (first-time buyers only)
- •Flash sale credits (time-limited; not all viewers see them)
Two viewers watching the same video may see different prices at checkout. That is why quoting a specific dollar amount in a BOF video creates automatic compliance risk — even when the price was correct when you recorded.
The rounding rule: up is safe, down is a violation
TikTok's “Avoid Misleading Content” policy includes an explicit rounding rule:
You can round up ($19.99 → “about $20”) but never round down ($19.99 → “$19”).
Rounding down understates the price a user may pay — that is the direction that creates a misleading price claim. Even $0.01 under the real price is a potential violation.
The core violation: “If a creator advertises a price lower than the actual payment price, it is a violation.” If you say “$11” in your video but some users see $13 at checkout — that is a violation, even if you verified $11 at the time you recorded.
Safe price language
- ✓“About $20” when the actual price is $19.99 — rounding up, never down
- ✓“Under $20” when the ceiling is ≤$20
- ✓“Check the product page for the current price” — no number stated, no liability
- ✓“$15 after the coupon on the page” — conditional, tied to a visible active offer
- ✓Disclaimer: “Price may vary by account”
Risky (likely to cause a mismatch)
- !Any exact dollar amount without a qualifier like “about” or “check the product page”
- !“Around $15” when the actual price range is $15–$25 depending on user discounts
- !“As low as $X” when $X is only reachable with a coupon not all users see
Violation (enforcement-triggering)
- ✗Stating $11 in the video when some users see $13 at checkout
- ✗“Lowest price,” “cheapest,” “best deal,” “biggest discount” — TikTok’s Misleading and Unsubstantiated Content Claims policy lists “This is the cheapest you’ll ever see for this product” and “This is the best/lowest price out there” as explicit examples of prohibited language
- ✗Per-unit pricing without disclosing it is a bundle price
- ✗Quoting an expired promo price on an evergreen video that stays live after the sale ends
- ✗Inflated compare-at prices (“was $80, now $29”) when the product was never genuinely sold at $80
When promotions expire: A BOF video quoting a sale price doesn't expire when the sale does. If your video says “get this for $19 today” and the price is now $34, that video is a live violation — TikTok may remove the product anchor or flag the content. Set a reminder to update or remove time-sensitive pricing videos when promotions end.
Recommended disclaimer when quoting any price: “Price may vary — check checkout for live pricing. Coupons and discounts may differ by account.”
Check your pricing language before posting
Pre-Check flags misleading price claims and urgency copy against TikTok's Fair Pricing Policy.
Health and supplement claims in BOF videos
Health, wellness, and supplement products are the highest-risk category for BOF creators. TikTok’s Weight Management Content Guide and Misleading and Unsubstantiated Content Claims policy publish specific banned phrases and example violations — both are enforceable even when the underlying claim seems mild.
Explicitly prohibited in BOF content
- ✗Any claim that a product diagnoses, treats, cures, or prevents a disease — including framed as personal experience (“this got rid of my eczema”)
- ✗GLP-1 related claims— per TikTok’s Weight Management Content Guide, claiming a product “contains, acts as, is bioequivalent to, or is better than GLP-1” is a violation. Explicit example violations in the policy: “This product has GLP-1 activation” and “GLP-1 mimic.” Inferred comparison via codewords or symbols (the needle, the popular shot, 💉) is also prohibited.
- ✗Medical or clinical terminology implying drug-level efficacy — “anti-inflammatory,” “lowers cholesterol,” “clinically proven” without approved clinical evidence
- ✗Direct weight-loss outcome claims — TikTok’s Weight Management Content Guide cites these verbatim as violations: “This pill will help you burn fat,” “If you want to lose lbs, try this,” “5-HTP can help with weight loss” (naming an ingredient as weight-loss linked), and “After using it, I’m no longer obese.” Also banned: “detox for weight loss,” before-and-after weight comparisons on the human body (waist, face, body), and claims that a product “burns fat in a specific body area.”
What is allowed — structure/function language
- ✓“Supports immune health” — describes normal body function, not disease treatment
- ✓“Helps maintain healthy energy levels” — aspirational, no outcome claim
- ✓“Part of my wellness routine” — lifestyle framing without attribution
- ✓“I noticed I feel more energized” — personal subjective experience, not a treatment claim
The line to remember: Structure/function claims describe what an ingredient does in a healthy body. Disease claims describe treating or fixing something wrong with the body. If your script implies someone has a problem that the product fixes, it's a disease claim — regardless of whether you use medical terminology.
Before-and-after content: the new rules
Before-and-after content is the most effective visual format in BOF — and one of the most dangerous. Per TikTok’s Misleading and Unsubstantiated Content Claimspolicy, before-and-after comparisons that use filters, editing tools, or visual effects to enhance the “after” image, or that darken the “before” image, are violations even when the underlying product claim is accurate. Disclaimers are required for any time-based result claim.
What gets flagged
- ✗Side-by-side body comparison images for weight loss, muscle gain, or body shape — TikTok's most-flagged before-and-after format for supplement content
- ✗Skin condition comparisons showing medical improvement (eczema, acne, rashes) — these imply disease treatment, not normal skin care
- ✗Over-retouched “after” images— TikTok now identifies and flags before-and-after content where the “after” appears artificially enhanced (smoothed, slimmed, brightened beyond reality)
- ✗Testimonial images or videos from other people without consent or without disclosing that results are not typical
Safer alternatives
- ✓Current-state content: “I've been using this for six weeks as part of my routine” — no explicit comparison
- ✓Product demos focused on texture, scent, application — show what it does, not what it “fixed”
- ✓Ingredient-focused content explaining what each component supports (with structure/function framing)
For beauty and cosmetic products: TikTok's policy prohibits filters or effects that mislead about product results. A makeup before-and-after using a smoothing filter on the “after” is a policy violation even if the product genuinely performs well. Show authentic results.
Disclosure requirements for affiliate BOF content
Every TikTok Shop affiliate video involves a material connection — you earn commission when someone buys through your tag. Both TikTok and the FTC require you to disclose that relationship clearly, every time, in every post. These are two separate requirements. Meeting one does not satisfy the other.
TikTok's platform requirement: the disclosure toggle
TikTok requires you to enable the Content Disclosure setting when posting content that promotes a brand, product, or service. For TikTok Shop affiliate content, the safest setup is:
- ✓Turn on Content disclosure / “Disclose commercial content” in your post settings
- ✓Select “Branded content / Paid partnership” when promoting a third-party brand or product
- ✓Tag the exact TikTok Shop product being promoted
- ✓Make sure the product shown in the video matches the tagged listing
FTC requirement: a clear, hard-to-miss disclosure
The FTC (16 CFR Part 255, updated 2023) requires that any material connection — including affiliate commission — be disclosed clearly. The FTC does not require #ad specifically. Any clear, easy-to-understand disclosure works when it is prominent and easy to notice:
Acceptable options
- “Ad” — in caption, early and visible
- “Affiliate”
- “Paid partnership”
- “I earn commission from qualifying TikTok Shop purchases”
- “This post contains affiliate product promotion”
Not sufficient
- “link below” / “check my bio”
- “collab,” “partner,” “work with” — too vague
- #gifted buried in 10+ other hashtags
- Any disclosure below “more” in the caption
Is the toggle alone enough?
For TikTok platform compliance: TikTok requires the disclosure setting to be enabled.
For FTC compliance: Do not rely on the platform toggle alone. FTC guidance says not to assume a platform disclosure tool is sufficient, and recommends using it in addition to your own clear disclosure in the caption or video.
Minimum and stronger disclosure approaches
Minimum safer version
- ✓TikTok disclosure toggle ON
- ✓Product tag matches the product shown
- ✓Caption includes “Ad” or “Affiliate”
- ✓No fake urgency, fake scarcity, or unsupported claims
Stronger version
- ✓Toggle ON + caption: “Affiliate product feature. I may earn commission.”
- ✓On-screen text near the start: “Affiliate product feature”
- ✓Spoken line if natural: “This is an affiliate product, and I wanted to show you how it actually works.”
What high-performing affiliates actually do
Common patterns among creators whose disclosure approach holds up:
- •Use the TikTok Shop product tag and the platform's paid partnership label
- •Include “affiliate,” “Ad,” or “I may earn commission” in the caption — kept short and natural
- •Focus the CTA on checking the product page, current listing, or reviews — not a hard sell
- •Demonstrate the product on-screen rather than just holding it up
Polici recommendation: TikTok requires the content disclosure setting for promotional content. FTC rules separately require a clear, hard-to-miss disclosure of any material connection. For TikTok Shop affiliates, the safest approach is to use the disclosure toggle and include a simple disclosure — such as “Ad,” “Affiliate,” or “I may earn commission” — in the caption or video.
Off-platform redirects: the “link in bio” problem
TikTok Shop is a closed commerce ecosystem — every purchase is meant to happen inside TikTok. Routing buyers to an external store is a direct violation of the Content Policy. But there's a nuance creators often get wrong: the issue isn't the bio link itself. TikTok does allow bio links for eligible accounts. The violation is using any link — bio, caption, QR code, or verbal redirect — to move TikTok Shop traffic to an external store. “Link in bio” is also just low-effort CTA language on TikTok Shop — product-page language is correct and compliant: “Check the product page” or “I tagged the exact one.”
What “link in bio” actually means on TikTok
TikTok accounts that meet follower thresholds or are set up as business accounts can add a website link to their profile bio. For TikTok Shop affiliate content, that bio link is irrelevant — products must be linked via in-video product tags. When creators say “link in bio” in a TikTok Shop video:
- •If the bio link goes to an external store — directing TikTok Shop traffic off-platform is a policy violation
- •If there is no bio link — viewers are confused, conversion fails, content may be flagged as misleading
- •If it's a link aggregator pointing to an outside store — still a policy violation
- •“Link in bio” also reads as low-effort, repetitive CTA language — use product-page language instead: “Check the product page” or “I tagged the exact one”
Off-platform redirects TikTok bans
- ✗Any URL to an external website in captions, video text overlays, or comments
- ✗QR codes in video that link to outside stores or product pages
- ✗“Order via my other website,” “message me to order,” or “DM for the link”
- ✗Promo codes that only work on an external platform (routing the conversion off TikTok)
- ✗Referral links, affiliate tracking URLs, or redirect services pointing off-platform
How to direct viewers correctly
- ✓Use TikTok's product tag — the yellow shopping bag icon in your video tags the exact item; viewers tap it to buy
- ✓“I tagged the exact product I'm using” or “check the product page for the current offer” — keeps viewers in the app and sets accurate expectations
- ✓“The product page has the current options, reviews, and promo info” — specific enough to drive curiosity without stating a price
- ✓“Find it in my TikTok Shop” — if you have a TikTok Shop storefront tab
Content quality: what counts as “low effort”
TikTok Shop requires original, engaging, creator-driven content. The “low-quality content” and “unoriginal content” violation categories exist specifically to stop creators from flooding the Shop feed with reused or low-effort videos. In BOF content, where every video has a commercial purpose, these violations are treated as deliberate manipulation.
What TikTok classifies as low-quality or unoriginal
- ✗Static images or slideshows with minimal motion — BOF videos must be genuine video content, not image carousels
- ✗GIF-only or heavily-looped content with no new information
- ✗Reposted content from other platforms with visible watermarks (TikTok's own watermark from a previous TikTok counts)
- ✗Scraped or stock footage with a product tag attached — creator must appear on screen or provide substantive original narration
- ✗Duplicate videos posted repeatedly across an account — posting the same product clip 20 times is spam
- ✗Excessively short or meaningless content (under 5 seconds, no product context)
- ✗Clickbait thumbnails or misleading titles that don't match the video content
What a compliant BOF video looks like
- ✓Vertical 9:16 format, high resolution, clear audio — most successful BOF videos are 15–45 seconds; organic TikTok Shop content has no hard length cap
- ✓Creator visibly using or demonstrating the product — not just showing the packaging
- ✓Substantive spoken commentary about the product, not just background music
- ✓Caption text with correct spelling and grammar, disclosure hashtags visible, no excessive irrelevant hashtags
- ✓Product being promoted is the actual product tagged — no mismatch between what's in the video and what's in the listing
The 3-per-7-days posting limit: This is a restriction applied to accounts that have been flagged for content quality or policy issues — it is not a standard posting cap for all creators. If you are seeing this limit, your account has been flagged. Regardless, high volumes of nearly identical videos in quick succession trigger manipulation filters independently of any posting cap.
The enforcement timeline: what happens when you get flagged
Understanding the enforcement process matters because the window for action is short — 30 days — and decisions can be irreversible once that window closes.
Detection
TikTok's automated systems review BOF content at or shortly after posting. Human moderation follows for borderline cases. During platform-wide policy refreshes, previously published content can also be batch-reviewed against updated standards — the Misleading Discount Content Guide explicitly directs creators to self-audit the past 90 days of price-related videos when a policy update lands.
Enforcement action applied
On finding a violation, TikTok applies one of several actions: content removal, feature restriction, commission freeze, or account suspension. A violation point is logged to your Creator Health Rating (CHR). You are notified via TikTok's in-app Monetization inbox with the stated reason and action.
30-day appeal window opens
From the date of the enforcement action, you have 30 days to appeal. This window is hard — there are no extensions. Appeals are submitted through the monetization section of the TikTok app and must include evidence and clear reasoning. One appeal per violation is allowed.
Appeal outcome
If your appeal is approved: the enforcement action is reversed, all penalties are lifted, and your CHR points are restored. If your appeal is denied, or if you don't appeal within 30 days: the penalty stands, any withheld commissions may be forfeited, and the CHR points remain.
Repeat violations escalate
Violations accumulate on your Creator Health Rating (CHR). Reaching specific point thresholds triggers escalating consequences: reduced posting features, Shop access limits, e-commerce permission removal, or full account suspension. For the current CHR point schedule + threshold mechanics, see the TikTok Shop Violations guide.
Seller suspension affects you too. If a seller whose products you promote has their TikTok Shop account suspended, your affiliate access to their products may be cut simultaneously. This is separate from any violation on your account. Check that the sellers you work with are in good standing — their compliance problems become your access problems.
Already flagged? Understand what went wrong
Violation Diagnosis walks through your specific situation and identifies which policy was triggered.
How to create BOF content that converts AND complies
Compliance and conversion are not opposites. The most successful TikTok Shop creators have adapted their approach to work within the rules — and their content performs because it's specific, honest, and human rather than exaggerated. Here is the practical framework.
Structure of a compliant BOF video
- 1
Open with a problem statement (not a promise)
"I have oily skin and nothing was working" is compliant. "This product will fix your oily skin" is a claim that requires substantiation.
- 2
Show the product on screen, in use
Hold it, open it, apply it, demonstrate it. The camera should see what the product is. This satisfies the originality requirement and builds authentic trust.
- 3
Use honest, verifiable product descriptions
Describe ingredients, texture, scent, format, brand. For pricing, use ceiling language (“about $X,” “under $X”) or direct viewers to the product page — never quote an exact amount, since TikTok dynamic pricing means different users may see a different number at checkout.
- 4
Include disclosure early
Verbal: "This is an affiliate link — I earn commission if you buy." Caption: #ad at the start, not buried. Toggle: Promotional content setting must be ON.
- 5
Direct to the product tag
"I tagged the exact product I'm using" or "check the product page for the current offer" — clear CTA that stays within TikTok's ecosystem. Avoid “link in bio” and “tap the cart.”
Language patterns that convert without violating
"This will cure your acne"
"I noticed a difference in my skin texture after two weeks"
"Lowest price anywhere"
"Check the product tag for the current offer"
"Only 3 left"
"This has been moving this week"
"Works like Ozempic"
"This supports healthy metabolism as part of a balanced routine"
"Guaranteed results"
"I've been using this for a month and here's what I noticed"
"Link in bio"
"I tagged the exact product I'm using"
Creator-ready CTA examples
These sound like actual creator language while staying clear of fake urgency, unverified prices, and low-effort copy.
Soft
- •I'd check the product tag while it's still on your mind.
- •This is one of those products I'd rather show than over-explain.
- •I put the exact one I'm using right here so you don't have to hunt for it.
- •If you've been comparing options, this is the one I'd actually look at.
- •Save this for later, but honestly this is the kind of thing I'd grab before I forget.
Direct
- •You can open the product page and see the details for yourself.
- •The product page has the current options, reviews, and promo info.
- •Check the product page before you decide — the listing explains it better than I can in nine seconds.
- •I linked the exact product I'm showing, not a random similar one.
- •If this is already something you were looking for, this is worth checking out.
Earned urgency
- •The promo is showing on my end right now, but check the product page because TikTok pricing changes.
- •I'd look while the current deal is active on the product page.
- •If you were already planning to restock, this is a good time to compare the current offer.
- •Don't wait on my word for it — open the product page and check the current listing.
- •The deal, variants, and shipping info can change, so verify it on the product page.
Social proof
- •The reviews are what made me curious, but using it is what made me understand the hype.
- •A lot of people are talking about this one, so I wanted to see if it was actually worth showing.
- •The product page has the reviews if you want to compare what other buyers are saying.
- •I get why this keeps showing up now.
- •This is one of those products where the comments and reviews tell you what people are really using it for.
Safer CTA rules
- •Say “product page,” “tagged product,” or “current listing” — not “link in bio”
- •Avoid “tap the cart” — reads as low-effort and can become repetitive manipulative language
- •Avoid specific prices — TikTok uses dynamic pricing; different users may see different amounts in the listing
- •Avoid superlatives: “cheapest,” “lowest price,” “best deal ever,” “your card won't decline”
- •For urgency, anchor it to something real — an active promo, expiring coupon, or live deal showing on the product page
- •For social proof, cite visible reviews, comments, or ratings — do not invent sales numbers
Pre-publish checklist
Run through every item before posting any BOF video. If any answer is no or uncertain, fix the issue before publishing — a 10-minute delay is cheaper than a CHR deduction and a 30-day appeal process.
Product & Listing
- The product I show in the video matches the product I tagged in TikTok Shop (same SKU, same variant)
- The product tag links to a live, active listing — not a draft, out-of-stock, or error page
Price & Promotion
- If I mention a price, I use ceiling language ("about $X," "under $X") or a disclaimer — not an exact amount, since TikTok dynamic pricing means different users see different checkout prices
- If I mention a discount or sale, the sale is currently active and I can verify the original price was genuine
- I am not using superlative pricing language ("lowest," "cheapest," "biggest discount")
- If this video references a time-limited offer, I have a reminder set to update or remove the video when it expires
Claims
- Every product claim in my script is a structure/function claim, not a disease or treatment claim
- I am not implying the product mimics a prescription drug (GLP-1, semaglutide, etc.)
- Any before-and-after content I use is not over-retouched and does not imply disease reversal
- If I mention results, I frame them as personal experience, not guaranteed outcomes
Disclosure
- TikTok's Promotional Content toggle is ON before I post
- The toggle handles the required disclosure label — #ad in the caption is optional, not required
- If I verbally disclose, the disclosure appears within the first 30 seconds
Redirects & CTAs
- My CTA directs viewers to the product tag or TikTok Shop tab — not an external site, QR code, or bio link — and uses language like 'product page' or 'I tagged the exact one' rather than 'link in bio' or 'tap the cart'
- There are no external URLs in my caption, comments, or video text
Content Quality
- I appear on screen using or demonstrating the product (or provide substantive narration over original footage)
- The video is not a static image slideshow, reposted content, or heavily watermarked footage
- The video is 9:16 format, high resolution — organic TikTok Shop content has no hard length cap; keep it tight enough to hold attention
- My caption has correct spelling, no irrelevant hashtag spam, and no prohibited language
Polici tools for BOF creators
Check before you post. Fix before you get flagged.
Whether you're writing a new script, reviewing an existing video, trying to understand a violation, or building an appeal — these tools are built for exactly this situation.
Sources
Every fact in this guide should trace to a primary policy or regulatory source. Sources listed below are the official documents Polici tracks for this topic. Some require a Seller Center / Creator Academy login to view in full.
- • 16 CFR § 233.1 — Former Price Comparisons (Deceptive Pricing)
- • 16 CFR § 233.5 — Miscellaneous Price Comparisons (Deceptive Pricing)
- • Content Levels on TikTok Posts
- • Fair Pricing Policy
- • FDA Guidance: Substantiation for Dietary Supplement Claims (Section 403(r)(6))
- • FTC Endorsements, Influencers, and Reviews
- • FTC: Policy Statement Regarding Advertising Substantiation (1984)
- • Strike-through Pricing Policy
- • TikTok Advertising Policies: Misleading and False Content
- • TikTok Shop: Guide to Product Pricing
- • TikTok Shop: Misleading and Unsubstantiated Content Claims
- • TikTok Shop: Misleading Discount Content Guide
Polici monitors these sources for changes. If you spot a factual error in this guide vs the source, please flag it — guides are audited weekly against the live corpus.