Summary
Clarified enforcement details for Valid Tracking Rate (VTR) violations including appeal process, evidence requirements, and impact on Account Health Rating (AHR) and seller privileges.
Why it matters
Sellers must maintain a VTR of 95% or higher to avoid enforcement actions such as AHR point deductions, decreased visibility, or shipping restrictions. The updated policy clarifies appeal procedures and evidence needed, helping sellers better manage compliance and mitigate penalties.
Recommended action
Sellers should review the updated appeal process and evidence requirements, ensure accurate tracking information with at least two valid scans per package, and consider using TikTok Shipping or FBT to maintain compliance and avoid enforcement penalties.
Affects: Seller