Summary
The update clarifies and reformats guidance on tracking LIVE performance metrics such as GMV, CTR, product impressions, traffic channels, product analytics, user demographics, comments, conversion, and promotion analytics during LIVE sessions.
Why it matters
Sellers conducting LIVE sessions gain clearer instructions on monitoring and optimizing their performance in real-time, which can improve engagement and sales outcomes.
Recommended action
Review the updated guidance to ensure LIVE session monitoring aligns with the clarified metrics and tracking cadence recommendations for better performance management.
Affects: Seller