Summary
The updated TikTok One Creative Services Advertiser Terms clarify the scope of services, agency responsibilities, and incorporation of additional product terms, emphasizing separate accounts for agents and verification documentation requirements.
Why it matters
Advertisers and creators using TikTok One Creative Products must comply with new agency account separation and verification rules, impacting account management and compliance obligations, with potential operational risks if not followed.
Recommended action
Review and update account management practices to ensure separate Managed TikTok One Accounts for agency use, prepare to provide verification documentation promptly, and monitor Additional Creative Product Terms for compliance.
TIKTOK ONE CREATIVE SERVICES ADVERTISER TERMS OF SERVICE 1.
These Tik Tok One “Creative Services” Advertiser Terms of Service (the “Tik Tok One Advertiser Terms” or the “Terms”) govern your (the “Advertiser,” “you” or “your”) use of any Tik Tok One product and service in which branded content, ad creative, or other commercial content is provided by or on behalf of Tik Tok to you via your Tik Tok One account (individually and collectively, the “Tik Tok One Creative Products”).
These Tik Tok One Advertiser Terms form part of the Commercial Terms.
They apply in addition to the Commercial Terms, any other applicable Supplemental Terms, Additional Creative Product Terms (defined below), and any other policies and guidelines that Tik Tok may provide or present to you during your use of Tik Tok One Creative Products.
For the avoidance of doubt, each Tik Tok One Creative Product may be subject to additional and supplementary terms including, without limitation, terms explaining the workflow requirements for a Tik Tok One Creative Product, minimum spend requirements, services fees, and package details (the “Additional Creative Product Terms”).
Additional Creative Product Terms shall be provided directly to Advertiser and made available in writing including, without limitation, via a Tik Tok Business Help Center article, the Tik Tok One Platform, or in any other format as determined by Tik Tok in Tik Tok’s sole discretion.
The Additional Creative Product Terms are hereby incorporated by reference.
To the extent any specific provision of these Tik Tok One Advertiser Terms conflicts or is inconsistent with any term of the Additional Creative Product Terms, the specific provision of the Additional Creative Product Terms will prevail.
Notwithstanding the foregoing, you and Tik Tok and/or its affiliates may enter into separate agreements (e.g., Framework Agreement, Auction Agreement, or Advertising Purchase Agreement) (“Other Agreements”).
You and Tik Tok acknowledge and agree that your access or purchase of advertising inventory or advertising-related services from Tik Tok is governed by the applicable Other Agreement between you and Tik Tok.
Affects: Creator, Video
To the extent any specific provision of these Tik Tok One Advertiser Terms conflicts or is inconsistent with any term of the Commercial Terms or an applicable Other Agreement, the specific provision of these Tik Tok One Advertiser Terms will prevail insofar as they relate to your use of the Tik Tok One Creative Products.
Capitalized terms not otherwise defined in these Tik Tok One Advertiser Terms shall have the meaning given to them under the Commercial Terms.
If you are using Tik Tok One Creative Products as an agent for another individual or entity (including, but not limited to, an advertiser) (the “Managed Client”), then the following will apply to you, in addition to these Terms: i.
You represent and warrant that: (A) you are authorized to, and do, act on behalf of the Managed Client; and (B) all of your actions in connection with the Commercial Terms and these Terms are and will be within the scope of the agency relationship between you and the Managed Client, and in accordance with any applicable legal and fiduciary duties.
You must create a Tik Tok One account that is specific to your access and use of Tik Tok One Creative Products in your capacity as an agent for the Managed Client (a “Managed Tik Tok One Account”).
Your Managed Tik Tok One Account must be (A) separate from other Tik Tok One account(s), if any, that you registered to access or use other Tik Tok One products and services, including, but not limited to, those used in your capacity as a Creative Partner; and (B) limited to the Managed Client.
All actions taken under and in connection with your Managed Tik Tok One Account must be on behalf of the Managed Client.
Notwithstanding your relationship with the Managed Client, you are solely responsible for any activity that occurs in connection with your Managed Tik Tok One Account.
In instances in which you are acting on behalf of a Managed Client and also receiving services and payments from Tik Tok on behalf of Creators (as defined below), you must use separate payment accounts (e.g., bank account, credit card, debit card) for payments received from the Managed Client and for payments received from Tik Tok.
Tik Tok may request that you provide written confirmation of (A) your agency relationship and/or evidence of the Managed Client’s consent, and (B) additional documentation for anti-money laundering purposes (the “Verification Documentation”).
You will promptly provide such Verification Documentation, as well as any additional documentation requested by Tik Tok to confirm your compliance with these Terms, any Tik Tok Company Policy (as defined below), and/or any Applicable Laws (as defined below).
You represent and warrant that any Verification Documentation will be complete and truthful.
Tik Tok One Creative Content and Tik Tok One Creative Services.
For the purposes of these Tik Tok One Advertiser Terms, the Tik Tok One Creative Products are “Commercial Products” under the Commercial Terms.
The Tik Tok One Creative Products may enable you to order the creation and production of content, including branded content, ad creatives, or other commercial content (collectively, the “Tik Tok One Creative Content”) directly from Tik Tok.
Notwithstanding the foregoing, the Tik Tok One Creative Content may be produced by a third-party engaged directly by Tik Tok including, without limitation, individual creators, creative agencies, and production companies (collectively, the “Creative Partner”).
The services provided by Tik Tok hereunder shall be referred to as the “Tik Tok One Creative Services”.
Tik Tok One Creative Services may include, without limitation: (i) Tik Tok providing you a list of Creative Partners that Tik Tok may use to fulfill the Creative Brief; (ii) Tik Tok executing and managing Tik Tok One Creative Content timelines including, without limitation, sending Project reminders; (iii) ensuring the Tik Tok One Creative Content reasonably complies with the requirements you set forth in the Creative Brief; and (iv) packaging the Tik Tok One Creative Content to you for final review and approval.
For the avoidance of doubt, additional Tik Tok One Creative Services provided by Tik Tok to you for each Tik Tok One Creative Product may be reflected in Additional Creative Product Terms.
TIKTOK ONE CREATIVE SERVICES ADVERTISER TERMS OF SERVICE 1.