Summary
Infant formula advertising is now allowed only with TikTok sales representative approval, a local license, and restricted to audiences 18+; allowed only in specified provinces for certain age groups.
Why it matters
Sellers must comply with new licensing and approval requirements and geographic and age restrictions to avoid ad disapproval or account penalties when advertising infant formula.
Recommended action
Merchants should coordinate with TikTok sales representatives to obtain necessary permissions and ensure compliance with local licensing and audience restrictions before advertising infant formula.
- Work with a Tik Tok sales representative to determine eligibility and obtain permission to run ads.
- Have a local license issued by the respective authorities.
- Restricted to audiences aged 18 years and older.
No content was removed in this update.
Affects: Seller, Listing