Summary
The Smart Promotion Program updated its budget cap policy: sellers cannot set a budget cap in Smart Promotion mode, but in Co-funded Promotion mode, budget caps can be set starting May with a minimum of $7000/month. This refines the budget cap policy timeline and minimum cap amount.
Why it matters
Sellers need to be aware of the updated budget cap policy to manage their promotional spending effectively and avoid unexpected charges, especially if transitioning between promotion modes.
Recommended action
Review your current promotion mode and budget cap settings; if using Co-funded Promotion mode and planning to set a budget cap, ensure it meets the new minimum threshold and coordinate with your Account Manager accordingly.
Smart Promotion Program 05/18/2026 Promotion Tools Summary What is the Tik Tok Shop Smart Promotion program and what benefits does it offer to sellers?
Starting in May, the budget cap you set should be higher than $7000/month.
Smart Promotion Program 05/18/2026 Promotion Tools Summary What is the Tik Tok Shop Smart Promotion program and what benefits does it offer to sellers?
Starting in Q2, we will gradually refine the budget cap policy to standardize these tools.
Affects: Seller