Summary
The update clarifies the terms and conditions for sellers participating in Countdown Bidding on TikTok Shop, including auction types, seller eligibility, listing requirements, fulfillment obligations, payment processing, auction cancellation rights, fraud prevention, and compliance with TikTok policies.
Why it matters
Sellers using Countdown Bidding must understand and comply with detailed auction rules and responsibilities to avoid penalties, order cancellations, or disqualification from the feature, ensuring smooth live auction operations and compliance.
Recommended action
Review the updated Countdown Bidding Terms and Conditions carefully, ensure all auction listings and seller behaviors comply with the clarified rules, and monitor live auctions to prevent violations such as shill bidding or auction manipulation.
Affects: Seller, Listing