Summary
Buyer PII violation examples removed from enforcement policy section. Full content now appears in updated policy context with identical prohibitions and enforcement consequences intact.
Why it matters
No change to actual buyer PII rules, prohibitions, or enforcement actions. Sellers remain subject to same restrictions on contact info, social handles, payment data, and misuse. Reorganization only; no new compliance burden.
Recommended action
Review updated policy context to confirm buyer PII rules remain unchanged. No corrective action needed unless seller was previously violating these prohibitions.
No new content was added in this update.
Payment information, national identification numbers, or tax identifiers
Order details that, combined with publicly available information, could re-identify a buyer
Redirecting buyers off-platform, including sharing personal contact details (phone, email, social handles, URLs) in any seller-to-buyer communication, listing, or fulfillment material.
Soliciting buyer PII through any channel (chat, listings, packaging inserts, post-purchase communications), unless authorized by Tik Tok Shop for fulfillment.
Misusing or sharing buyer PII for any purpose other than fulfilling the specific Tik Tok Shop transaction it was provided for. This includes contacting buyers outside Tik Tok Shop-supported channels, sending unsolicited marketing, disclosing PII to unauthorized third parties, reusing PII across transactions, or posting PII publicly.
Retaining buyer PII beyond fulfillment needs. PII must be deleted or anonymized without undue delay once the transaction and any applicable return/dispute window has closed.
Affects: Seller