Summary
Updated terminology clarifies that sellers, not just 'you', must comply with product safety laws and submit documentation proving compliance; enforcement actions now include deducting points from the seller's Account Health Rating instead of assigning violation points.
Why it matters
This change clarifies seller responsibilities and updates enforcement terminology, which may affect how sellers track compliance and understand penalties related to product safety issues.
Recommended action
Sellers should review their compliance processes to ensure documentation is ready for submission and monitor their Account Health Rating closely for any deductions related to product safety enforcement.
Product Safety And Compliance Policy 05/22/2026 Manage Product Key Points: Tik Tok Shop may respond to safety complaints or incidents.
Sellers may be required to submit documentation demonstrating that products meet applicable safety standards.
Submit requested materials promptly to avoid additional enforcement actions.
Product Safety And Compliance Sellers and their products must comply with all applicable product safety laws and regulations.
Sellers must ensure that: Products are safe for their intended use Product Safety Issues If we receive safety complaints or reports, Tik Tok Shop may: Review the product listing and related content.
Product Safety And Compliance Policy 05/22/2026 Manage Product Key Points: Tik Tok Shop may respond to safety complaints or incidents.
Sellers may be required to submit documentation demonstrating that products meet applicable safety standards.
Submit requested materials promptly to avoid additional enforcement actions.
Product Safety And Compliance Sellers and their products must comply with all applicable product safety laws and regulations.
Sellers must ensure that: Products are safe for their intended use Products Product Safety Issues If we receive safety complaints or reports, Tik Tok Shop may: Review the product listing and related content.
Affects: Seller, Listing
If this happens, sellers will be notified in Seller Center with next steps to reinstate the product.
Seller's Duty To Provide Information Sellers must respond promptly to requests for product information.
This may require contacting the manufacturer, supplier, or importer to obtain documents.
If violations are identified, enforcement actions may be applied.
This may include, but is not limited to: Deducting points the seller’s Account Health Rating Removing product listings Revoking access to offer products for sale Issuing refunds to customers For more information on enforcement actions, refer to our Seller Enforcement Policy.
To appeal an enforcement action, visit the Appeals section for guidance.
Previous Product Quality Policy Next Fair Pricing Policy×
If this happens, sellers will be notified in Seller Center with next steps to reinstate the product.
Seller's Duty To Provide Information Sellers must respond promptly to requests for product information.
This may require contacting the manufacturer, supplier, or importer to obtain documents.
If violations are identified, enforcement actions may be applied.
This may include, but is not limited to: Deducting points the seller’s Account Health Rating Removing product listings Revoking access to offer products for sale Issuing refunds to customers For more information on enforcement actions, refer to our Seller Enforcement Policy.
To appeal an enforcement action, visit the Appeals section for guidance.
Previous Product Quality Policy Next Fair Pricing Policy×
You must ensure that: Your products are safe for their intended consumer's use.
You regularly review and audit your products.
This helps confirm they meet regulatory and industry safety standards.
You promptly address safety concerns raised by customers through reviews and other channels.