Summary
The updated Product Quality Policy emphasizes sellers' responsibility to ensure accurate product listings, maintain high product quality, monitor customer feedback, and comply with specific packaging and labeling rules for expiration-dated and temperature-sensitive products. It clarifies enforcement actions and appeal procedures involving compliance documentation and corrective action plans.
Why it matters
Sellers face increased accountability for product quality and listing accuracy, with clearer enforcement risks including account suspension. The update impacts seller operations, listing content, and packaging compliance, requiring proactive quality management to avoid penalties.
Recommended action
Sellers should review and update product listings for accuracy, implement robust quality control and monitoring processes, ensure compliance with packaging and labeling requirements, and prepare to provide required documentation and corrective plans if violations occur.
This policy outlines the product quality requirements sellers must follow when listing and selling products on Tik Tok Shop.
Listing accuracy and completeness: Provide consistent, accurate information across titles, descriptions, images, and product details.
Ongoing quality monitoring: Review customer feedback and take corrective action to address issues and improve product quality.
General Product Quality Requirements In addition to the responsibilities above, sellers must ensure that all products listed on Tik Tok Shop are accurately described, free from misleading information, and do not present product quality issues.
Products listed as "New" but arriving used, opened, or containing previous user data.
Products listed as “New” but used, opened, or containing previous user data.
Affects: Seller, Listing
Discrepancies in color, pattern, texture, size, features, or quantity between the product and its description.
Category-specific examples: Beauty and Personal Care: Contamination/spoilage; broken/defective components; inconsistent color, texture, or fragrance; packaging defects Consumables: Contamination/spoilage; issues with taste, smell, color, or appearance; foreign objects; expired products Home, Electronics, Office & Books: Defective or faulty parts; poor craftsmanship; surface defects; device not working; noticeable scratches; malfunction of critical components (for example, exposed wires, overheating)Fashion and Collectibles: Low quality fabric or defects; cracks; missing pieces; noticeable flaws affecting value (for example, significant wear, faded colors)Temperature-Sensitive and Expiration-Dated Products Product Expiration Date: Products that are subject to expiration must be labeled with an expiration date as required by applicable state and/or federal laws.
Refer to Expiration Date Labeling and Shelf Life Requirements for more information and requirements.
For sellers using Fulfilled by Tik Tok (FBT), refer to the FBT Product Packaging: Expiration Dated Products Policy for additional requirements.
Temperature-Sensitive Products: Products that may melt or change state when exposed to high temperatures (for example, chocolate, gummies, wax products) must be packaged in a manner that preserves product quality and integrity throughout shipping.
For sellers using FBT, refer to the FBT Product Packaging: Meltable FBT Inventory Policy for additional requirements.
This testing may include evaluating product quality and fulfillment processes.
We may also conduct additional testing to confirm or verify product authenticity.
The testing criteria in our policies include, but are not limited to: Ensuring consistency between the physical products and the descriptions on the product and order detail pages.
Flagging of Product Quality Issues Products may be flagged with a product quality issue as a result of the following: Low product ratings from buyers High return rates due to seller-fault reasons Customer complaints submitted to our customer support team Selling products that do not meet product quality standards (such as those described above) may result in increased negative reviews.
Product Quality Policy 05/22/2026 Key Points:
Sellers must ensure product listings are accurate and that products are free from defects.
Monitor customer feedback and ratings to proactively address quality issues.
Follow specific packaging and labeling rules for expiration-dated and meltable products.
If a violation occurs, you may submit compliance documentation and a Corrective Action Plan to appeal.
Requirements for Product Quality Sellers are responsible for ensuring the following: High-quality products: Products must meet high-quality standards.
Verify supplier reliability and material quality before listing.
The product received must match the product detail page.
This may result in enforcement actions, which may include account suspension.
This policy outlines the product quality requirements sellers must follow when listing and selling products on Tik Tok Shop.
Listing accuracy and completeness: Provide consistent, accurate information across titles, descriptions, images, and product details.
Ongoing quality monitoring: Review customer feedback and take corrective action to address issues and improve product quality.
General Product Quality Requirements In addition to the responsibilities above, sellers must ensure that all products listed on Tik Tok Shop are accurately described, free from misleading information, and do not present product quality issues.
Products listed as "New" but arriving used, opened, or containing previous user data.
Discrepancies in color, pattern, texture, size, features, or quantity between the product and its description.
Category-specific examples: Beauty and Personal Care: Contamination/spoilage; broken/defective components; inconsistent color, texture, or fragrance; packaging defects Consumables: Contamination/spoilage; issues with taste, smell, color, or appearance; foreign objects; expired products Home, Electronics, Office & Books: Defective or faulty parts; poor craftsmanship; surface defects; device not working; noticeable scratches; malfunction of critical components (for example, exposed wires, overheating)Fashion and Collectibles: Low quality fabric or defects; cracks; missing pieces; noticeable flaws affecting value (for example, significant wear, faded colors)Temperature-Sensitive and Expiration-Dated Products Product Expiration Date: Products that are subject to expiration must be labeled with an expiration date as required by applicable state and/or federal laws.
Refer to Expiration Date Labeling and Shelf Life Requirements for more information and requirements.
For sellers using Fulfilled by Tik Tok (FBT), refer to the FBT Product Packaging: Expiration Dated Products Policy for additional requirements.
Temperature-Sensitive Products: Products that may melt or change state when exposed to high temperatures (for example, chocolate, gummies, wax products) must be packaged in a manner that preserves product quality and integrity throughout shipping.
For sellers using FBT, refer to the FBT Product Packaging: Meltable FBT Inventory Policy for additional requirements.
This testing may include evaluating product quality and fulfillment processes.
We may also conduct additional testing to confirm or verify product authenticity.
The testing criteria in our policies include, but are not limited to: Ensuring consistency between the physical products and the descriptions on the product and order detail pages.
Flagging of Product Quality Issues Products may be flagged with a product quality issue as a result of the following: Low product ratings from buyers High return rates due to seller-fault reasons Customer complaints submitted to our customer support team Selling products that do not meet product quality standards (such as those described above) may result in increased negative reviews.
Seller Responsibility The following are Tik Tok Shop's (TTS) expectations of sellers: Sell high-quality products: Sellers must ensure that the products they source meet high-quality standards.
This includes verifying the reliability of suppliers and the quality of materials used.
Tik Tok Shop may take enforcement action against sellers whose products fail to meet our quality standards as outlined in the Seller Enforcement Policy.