✨Policy Pulse (April 2026)✨

✨Policy Pulse (April 2026)✨05/22/2026✨Welcome to Policy Pulse, your monthly round-up of the latest Tik Tok Shop policy updates.✨Catch up on all the highlights!

We're sharing key policy updates that went into effect in April.

For more information, refer to our Creator Enforcement Policy.⚖️ Update on Prohibited Weight Management Claims We have updated our policy guidance with new examples clarifying prohibited weight loss and health-related claims involving GLP-1 references.

Check out our Collectibles Requirements for more details.✨Policy Pulse (March 2026)✨ Creator Updates🔗 Policy Update: Creator Binding Limits To improve marketplace compliance, we are introducing updates that clarify how shop and creator account permissions, as well as binding limits, are affected by enforcement actions.

🍎 Food & Beverage Listing Update: Ingredient Disclosure (New Listings Only)We are introducing a new listing requirement for Food & Beverage products.

Coming in April 2026⏰ Late Dispatch Rate (LDR) Enforcement Resumes on April 6 PSTWe will restart enforcement for Late Dispatch Rate (LDR) on April 6, 2026.

For more information about fulfillment Service Level Agreements (SLA), refer to our Fulfillment Policy.🔔 Callout: Prohibited Weight Management Claims (GLP-1 References)We’ve added new examples to clarify restrictions on weight loss and health-related claims related to GLP-1 medications.

Policy concepts that were refreshed include: Before-and-after comparisons Promises of exaggerated performance Claims that go against scientific theory Wellness claims Disclaimers Check out our guide on Misleading Content for more information.✨Creator Policy Pulse (August 2025)✨ Policy Update: Guidelines for Responsible Health-Related Content📣 We heard you, understanding how to sell health-related products is tricky.

Find more information about the new page in the Creator Health Rating guide.✨Creator Policy Pulse (March 2025)✨Exploring in Gray Areas on How to Promote Products Accurately This update to our Best Practices for Promotional Content is a simple one: Promote your products accurately by ensuring all attributes of the promoted product in your content match the listed product.

Check out this guide on Creator Health Rating Overview and Requirements for more information on how to access your PAHR.

Check out our Creator Enforcement Policy for more details on why this is important!

🎬 Watch: Skincare-Related Content Do's and Don'ts Check out our daily routine for skincare product promotions to keep those violation flare-ups at bay.

Creator Updates💰 Commission Settlement Timeline Adjustment To support a safe and compliant marketplace, Tik Tok Shop may conduct additional security or policy-related reviews for creator accounts.

As part of this update, some creators may experience a temporary extension to their commission settlement timeline.

Commission settlement timelines may be extended from 15 days to 31 days after order delivery.

Creator commissions are only paid after the related seller order is successfully settled, meaning commission payouts will follow the seller’s settlement timeline.

Commission payouts may also be delayed until any disputes, refunds, or return requests are fully resolved.

Creators must not claim or imply that a product contains GLP-1, is “activated by GLP-1,” or works like prescription GLP-1 medications.

Products also must not be positioned as alternatives or equivalents to prescription medications through direct or implied comparisons.

Creators and sellers are encouraged to review existing product claims and content to remove or avoid GLP-1 related references where applicable.

For more information, refer to our Requirements for Responsible Health-Related Content.

Seller Updates🪪 Updated Seller Onboarding ID Verification Requirements We updated US seller onboarding requirements to strengthen platform security, support compliance with US regulations, and improve fraudulent document detection.

Individual sellers are now required to upload both the front and back of their government-issued ID during onboarding, while still providing their SSN.

For corporate sellers, the Primary Representative must also upload both sides of their government-issued ID.

As part of this update, the requirement for Corporate/Business sellers to provide the Primary Representative’s SSN or ITIN has been removed.

For more information, see our guides for registering as an Individual, Sole Proprietorship, and Corporation or Partnership.🔗 Updates to Affiliate Permissions & Product Quality Thresholds Tik Tok Shop has updated affiliate permissions for Official Accounts and introduced new affiliate product quality thresholds based on Voice of Customer (Vo C) performance.

Official Accounts will no longer support affiliate creator permissions.

Sellers and creators who want to continue promoting affiliate products may need to unbind and transition accounts based on current follower thresholds and account type eligibility.

Additionally, affiliate product eligibility is now evaluated using the Vo C Index instead of Negative Review Rate (NRR).

Products must maintain a Vo C Index below 1.5 to qualify for affiliate programs, while products with a Vo C Index above 2.5 may become disqualified from affiliate eligibility.

Sellers can monitor Vo C Index performance directly in Seller Center through the Voice of the Customer page.

For more information, see our Affiliate Marketing Policy.📊 Invalid Seller Rejection Rate (ISRR) Enforcement Begins We have launched the Invalid Seller Rejection Rate (ISRR) tracking to measure aftersales rejection accuracy across refund, return/refund, replacement, and exchange requests.

Sellers with an ISRR above the current 30% threshold may receive warning notifications or temporary platform-managed review support for refund-only requests.

ISRR performance refreshes weekly.

Sellers are encouraged to carefully review aftersales requests before rejecting them and monitor ISRR performance in Seller Center under Analytics > Post Purchase > Aftersales Governance.

See our Requirements for Invalid Seller Rejection Rate (ISRR) Metric for more information.📥 Perfect Order List Download Launch Tik Tok Shop has launched a new Perfect Order List download feature in Seller Center to improve visibility into qualifying Perfect Orders and Account Health Rating (AHR) performance.

Sellers can now view and download qualifying Perfect Orders directly from the Account Health Rating page in Seller Center.

A Perfect Order remains a completed order without violations, returns, refunds, cancellations, defects, or similar issues.

This update is intended to improve transparency around how Perfect Orders contribute to Account Health Rating (AHR) performance.

For more information, see our AHR Requirements.📄 Listing-Level Documentation Requirements for Certain Product Categories Tik Tok Shop is introducing listing-level compliance documentation requirements for certain baby, children’s, health, and device products.

After a 45-day preparation period from notice receipt, sellers must submit required compliance documents for every individual product listing before listings can go live.

Impacted categories include select baby care, children’s safety, travel gear, supplements, and medical device products.

Required documentation may include Children’s Product Certificates (CPCs), CPSC-approved lab reports, FDA 510(k) documentation, FURLS registration, and other product-specific compliance records.

Sellers received communications regarding this update on April 21.

Check out the following product requirements for more information: Baby and Maternity Products, Sports and Outdoor Recreation Products, and Medical Devices and Medical Supplies.🎥 LIVE Selling Warning Updates Tik Tok Shop has introduced new warning messages during LIVE setup to help sellers identify products with violations that may negatively impact livestream performance.

Sellers may now see pop-up warnings and ongoing LIVE console alerts when adding products with violations to a livestream.

These messages will identify impacted products, explain potential traffic impacts, and provide sellers the option to review violation details or remove affected products from the LIVE setup.

This update improves visibility for sellers and does not introduce new enforcement rules.⚽ FIFA World Cup 26™ IP Protection Guidance Tik Tok Shop has released updated intellectual property (IP) guidance ahead of the FIFA World Cup 26™ to help sellers and creators avoid trademark, copyright, counterfeit, and false association violations.

Official FIFA World Cup 26™ marks, logos, slogans, and related assets are protected and may only be used by authorized rights holders and licensees.

Sellers and creators must not imply official affiliation, use protected FIFA IP on products, or run unauthorized promotions, giveaways, or commercial campaigns involving FIFA branding or tournament tickets.

Sellers and creators are encouraged to proactively review listings, storefronts, hashtags, and promotional materials for unauthorized FIFA references, logos, slogans, or “official/licensed” claims.↩️ Buyer-Fault Return Cost Responsibility Updates Tik Tok Shop is updating return cost responsibilities so sellers will assume full cost control for buyer-fault returns, including eligible return shipping fees and platform-mandated returnless refunds.

This update is intended to provide sellers with greater visibility and control over return-related operational costs while encouraging improvements to listing accuracy, fulfillment quality, and customer experience.

Tik Tok Shop also plans to introduce an optional seller insurance tool to help manage unexpected return cost increases.

Sellers are encouraged to review return settings, identify common buyer-fault return reasons, and optimize product listings to help reduce avoidable returns.

Check out our Requirements for Managing Returns, Refunds, and Replacements for more details.🚚 In-Transit Order Management Updates for Enforced Sellers Tik Tok Shop has updated how in-transit orders are managed for sellers deactivated due to severe violations, including counterfeit, prohibited product, and Significantly Not as Described (SNAD) violations.

Orders marked as “In Transit” may now be automatically canceled after the estimated delivery timeline passes.

Customers may also receive instant refund approvals for eligible orders from deactivated sellers.

Sellers will not be compensated for canceled orders, and all associated refund costs remain the seller’s responsibility.

For more information, refer to our Order Auto-Cancellation Policy.⭐ Seller Review Report Tool (SRRT) Expansion Tik Tok Shop is transitioning eligible sellers to the Seller Review Report Tool (SRRT) to streamline reporting and review removal for invalid or malicious feedback.

Eligible sellers can now report reviews directly through Seller Center by submitting appeals and supporting evidence within the SRRT workflow.

This update is intended to reduce resolution times, improve seller access to review reporting, and help protect Shop Performance Score (SPS) metrics from unfair reviews.

For more details, check out our guide on How To Remove Invalid Or Incorrect Customer Reviews.🪙 Coins & Money Collectibles Expansion Tik Tok Shop expanding the Coins & Money Collectibles category, allowing additional product types within this invite-only category.

Newly permitted products include graded circulating US coins and currency, ungraded non-circulating US coins and currency, bullion, non-circulating foreign coins and currency, as well as related publications and supplies.

Sellers and creators must accurately represent collectible items, provide full visual disclosure, and avoid investment-related or financial gain claims, including guarantees of future value or appreciation.