Summary
Updated LIVE Coupon policy clarifies that TikTok-funded LIVE Coupons can only be redeemed during livestreams, while some seller-funded coupons may be redeemable outside of LIVE sessions.
Why it matters
This change informs sellers and creators about the redemption scope of LIVE Coupons, affecting how they plan promotions and engage customers during and after livestreams.
Recommended action
Review and adjust promotional strategies to account for the distinction between TikTok-funded and seller-funded LIVE Coupons regarding their redemption periods.
LIVE Coupon 05/13/2026 Livestream Content Summary What are LIVE Coupons on Tik Tok Shop and how do they benefit sellers and creators during livestreams?
Only when you add the eligible products for the coupon to your shopping bag will the coupons be available for shoppers in the livestream to claim and use.
LIVE Coupon 05/13/2026 Livestream Content Summary What are LIVE Coupons on Tik Tok Shop and how do they benefit sellers and creators during livestreams?
Only when you add the eligible products for the coupon to your shopping bag will the coupons be available for shoppers in the livestream to claim and use.
Affects: Creator, Seller, Listing