Summary
Product title requirements now mandate explicit inclusion of brand (with authorization) and product type as required elements, elevating these from implied to mandatory. The policy codifies three mandatory title components: brand, product type, and essential identification information. Formatting and multi-pack rules remain substantively unchanged.
Why it matters
Sellers must now ensure every product title includes the brand name and product type as non-negotiable elements. Previously, these were implied by "essential information for item identification" but were not explicitly required. Titles that omit brand or product type will likely fail compliance review, risking delisting or suppression. This tightens title standardization and may require sellers to restructure existing listings where brand or product type was previously de-emphasized.
Recommended action
Audit all active product listings to confirm titles include explicit brand name (with proper authorization) and product type. Prioritize high-volume SKUs and categories with the highest delisting risk. Update titles that lack either component to comply with the new mandatory structure. Document brand authorization records to defend against future challenges.
Capitalize the first letter of each word except for prepositions (for example, 'with', 'at', 'by', 'to', 'in', 'for', 'from', or 'of'), conjunctions (and, or, for), or articles (the, a, an).
For multi-pack products, or products that contain more than a single item, quantity should be clearly stated (for example, '10 ct' or 'Pack of 10')
Capitalize the first letter of each word except for prepositions conjunctions (and, or, for), or articles (the, a, an).
Affects: Seller, Listing
For multi-pack products, or products that contain more than a single item, quantity should be clearly stated (for example, '10 ct' or 'Pack of 10')