Summary
TikTok removed five explicit listing content restrictions from the Product Listing Policy section on California Proposition 65 warnings. The deleted rules prohibited: all-caps text, character/number substitution for letters, subjective marketing claims ("Best Seller"), promotional language, and misleading product claims. These rules remain in the broader policy context but are no longer explicitly listed in this section.
Why it matters
This change creates enforcement ambiguity for sellers. While the restrictions appear to remain elsewhere in the policy, their removal from the California Prop 65 section signals potential de-emphasis or lower enforcement priority for these listing quality rules. Sellers may interpret this as permission to use banned tactics (caps, symbols, marketing hype, false claims) in product listings, increasing risk of listing suspension or removal if enforcement still applies. The functional effect depends on whether these rules are actively enforced in other policy locations or have been globally relaxed.
Recommended action
Audit the complete current Product Listing Policy document to confirm whether the five removed restrictions (caps, character substitution, subjective claims, promotional language, misleading claims) are still binding in other sections. If they remain mandatory elsewhere, update seller communication to clarify that removal from the Prop 65 section does not permit violations. If rules have been truly removed, alert sellers and monitor for increased listing quality issues. Flag this for compliance review to determine intent.
No new content was added in this update.
DO NOT USE ALL CAPITAL LETTERS
Do not use special characters, numbers or alternate typefaces to substitute letters anywhere in the listing (e.g., N!KE or Дpple)
Do not include subjective comments like "Best Seller" or "Trending Item" in your listings.
Do not include marketing material, promotions, or any other information that is not descriptive of the product itself (e.g., "x% off")
Do not include misleading claims about a product’s functions, effects, materials, ingredients, or plant/flower seeds (e.g., claiming to cure or manage a disease, using inaccurate material/ingredient claims, or exaggerating seed performance).
Affects: Seller, Listing