Summary
Before-and-after photos and transformation imagery may not be used as evidence of a product's health, medical, or body-change efficacy. Side-by-side comparisons that imply the product caused a visible change are prohibited.
Why it matters
Sellers and creators frequently use before/after photos to imply product efficacy. This practice is prohibited under Health and Medical Claims rules because it constitutes an unverified outcome claim. Using before and after imagery as product proof risks listing removal and account penalties.
Recommended action
Remove or replace before-and-after comparisons that imply the product caused a visible health or body change. Show demonstrations or describe personal use instead. Do not frame results photos or transformation images as evidence the product works.
Before-and-after photos, visual transformation comparisons, and results-proof imagery
may not be used as evidence of a product's health, medical, or body-change efficacy.
Specifically prohibited uses of before/after imagery include:
- Showing visible body transformation attributed to the product (weight loss, size change,
skin clearing, muscle gain)
- Side-by-side before and after photos implying the product caused the change
- Captions or overlays framing results photos as product proof
- 'Before and after one use' language or any similar short-timeframe efficacy claim
Sellers and creators may show product demonstrations and describe personal experience,
but may not frame images or videos as clinical or results-proof evidence.
All visual and textual health claims must meet the platform's substantiation requirements.
No content was removed in this update.
Affects: Creator, Seller, Video