Summary
The Promotion Performance Score eligibility criteria were updated to require 5+ delivered orders, 5+ videos posted, or 2+ livestreams hosted in the last 30 days (shortened from 90 days). The score updates daily and benefits unlock at score thresholds remain similar, with creator badges starting in June. The policy clarifies how product scores and content quality affect the PPS and adds guidance on content creation and product selection.
Why it matters
This change makes it easier and faster for affiliate creators to qualify for and improve their Promotion Performance Score, impacting their reach, campaign access, and earning potential. Creators must focus on high-quality, policy-compliant content and product promotion to maintain or improve their score.
Recommended action
Creators should review the updated eligibility and scoring criteria, focus on promoting high-quality products with good reviews, and create engaging, policy-compliant videos and livestreams. Monitor the Promotion Performance Score regularly and use in-app tips to improve content quality and product selection.
Guide to Promotion Performance Score 05/22/2026 Summary What is the Promotion Performance Score and who is eligible to have one on Tik Tok Shop?
It is only available to affiliate creators who have met at least one of the following criteria within the last 30 days:5+ delivered orders, or5+ videos posted, or2+ livestreams hosted Did you know?
Promotion Performance Score Benefits Unlock Score What You Unlock2.5+Maintaining an eligible score may enhance the reach of your shoppable videos and LIVE streams.3.5+Everything above, plus: Eligible to participate in Tik Tok Shop Campaigns to enhance visibility across Tik Tok and brands.
Affects: Creator, Video
You may receive sample coupons4.0+Everything above, plus: Starting in June, earn creator badge that will be displayed to customers and sellers.
4.5+Everything above, plus: Starting in June, earn an creator badge that will be displayed to customers and sellers.
Continuing from the examples above, this creator will then have a total content score of: Content Score of 4 = 3.5 + 1.5 pt - 1 pt What to do (quick wins!) Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that Comply with our content policies Avoid content violations by adhering to the Tik Tok Shop Content Policy.
You must meet at least one of the following criteria within the last 30 days to view your Promotion Performance Score:5+ delivered orders, or5+ videos posted, or2+ livestreams hosted Why don't I see positive review rates for some of the products?
Show more Show less What is the Promotion Performance Score?
The Promotion Performance Score reflects the quality and trust that customers have in your promotions.
This dynamic scoring system from 0 (poor) to 5 (excellent) updates daily.
Creators with high Promotion Performance Score also enjoy higher repeated purchases from viewers.
Provide accurate and detailed product information Create quality content using Best Practices for Promotional Content.
Engage with Tik Tok users Keep your content dynamic and engaging using these tips on How to Create High-Quality Videos and Livestreams.
Frequently Asked Questions (FAQs)Why don't I see product scores for some of the products?
A product can receive a Product Score if it meets either of these conditions: It has 20 or more reviews, or It has fewer than 20 reviews, but the seller has at least one other product in their store with 20 or more reviews.
If a store has no products with 20 or more reviews, none of its products will receive a Product Score.
Will promoting a product that has no Product Score negatively affect my Promotion Performance Score?
Selecting products with no Product Score will have a neutral affect on your PPS.
My video promoting a product with low product score is used in an ad campaign.
What can I do to remove it?
Content that is used in an ad cannot be removed or set to private.
To remove the video, you need to contact the seller to remove the video from the campaign or stop the ads that are running on your content.
How do order shipping-related negative reviews impact my Promotion Performance Score after my promotion?
Negative reviews that result from order shipping-related issues will not negatively impact your Promotion Performance Score.
Why can't I view my Promotion Performance Score?
Only eligible creators can view the Promotion Performance Score tab in of Creator Center.
The positive review rate isn't displayed on some of the products because they have not yet reached a minimum number of positive reviews.
We recommend that creators select products that have a high positive review rate.
Will promoting a product that has no reviews affect my Promotion Performance Score?
Your Promotion Performance Score may change according to the sellers' Shop Performance Score at the time you promote the product, even if the product has no reviews.
Remember, the product ratings contributing to your Promotion Performance Score is made up of both customers' positive product review rate associated with your content and the seller's Shop Performance Score.
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Guide to Promotion Performance Score 05/22/2026 Summary What is the Promotion Performance Score and who is eligible to have one on Tik Tok Shop?
It is only available to affiliate creators who have met at least one of the following criteria within the last 30 days:5+ delivered orders, or5+ videos posted, or2+ livestreams hosted Did you know?
Promotion Performance Score Benefits Unlock the following benefits based on your Promotion Performance Score: Score What You Unlock2.5+Maintaining an eligible score may enhance the reach of your shoppable videos and LIVE streams.3.5+Everything above, plus: Eligible to participate in Tik Tok Shop Campaigns to enhance visibility across Tik Tok and brands.
You may receive sample coupons4.0+Everything above, plus: Starting in June, earn creator badge that will be displayed to customers and sellers.
Continuing from the examples above, this creator will then have a total content score of: Content Score of 4 = 3.5 + 1.5 pt - 1 pt What to do (quick wins!) Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that Comply with our content policies Avoid content violations by adhering to the Tik Tok Shop Content Policy.
Show more Show less Currently we are conducting a preview launch of the NEW version of PPS for select creators.
If you are a creator with the current version of PPS, please refer PPS Feature Guide at the bottom of this article HERE.
Key Points:
During preview you’ll see two scores in the app: your Current Score (counts now) and your New Score (Preview) (for learning only).
Starting May 20, your New PPS becomes the score that impacts benefits, reach, and campaign access.
PPS updates on a shorter window (last 30 days) so your recent progress shows up faster.
Your Current Score This is the score that counts right now.
It affects your benefits, your reach, and your campaign access.
Your New Score (Preview)This is a preview of what’s coming.
It does not affect anything during the preview period.
Use it to understand what helps or hurts your score before it goes live.
Preview Period:
April 20th - May 19th, 2026 Until May 19th, only your current score counts.
Use this time to check out your new score, explore how it works, and get ready for the launch!
What’s changing (and why)?
Creators asked for a system that’s easier to qualify for, improve, and understand.
So we made updates that: update the score faster based on recent performance, andprovide more personalized tips and suggestions inside the app.
Who gets a PPS score?
What do you unlock?
Frequently Asked Questions (FAQs)Which score affects my benefits right now?
Your Current Score is the only one that matters during the preview period.
Your New Score (Preview) will not affect your benefits, reach, or campaign access until May 20.
Where do I go if I have more questions?
Go to Settings → Help Center → Submit a support ticket.
In the Topic dropdown, select Creator Development.
Download this infographic Tik Tok Shop_US Creators_Promotion Performance Score_One Pager.pdf